B2B News Network

B2B News Network | November 29, 2018

With more than three-quarters of B2B marketers citing success with account-based marketing in an ABM benchmark study from ITSMA and DemandBase, the focus now is on blending strategies with different approaches and overcoming data and reporting challenges. ABM programs now account for 28 percent of overall marketing budgets, according to the 2018 ABM benchmark study, which was released on Wednesday from Lexington, Mass.-based B2B community ITSMA and DemandBase, a maker of marketing applications. ...

B2B News Network | July 30, 2018

What comes first to your mind when you think about a job description for your new team member? I bet it is a list of technologies: 5+ years of experience in PHP, system architecture, web-servers Apache, Nginx, etc. Any soft skills? Let’s tell the truth, they are usually copied from the other vacancies. Hardly any recruiter things of finding a developer who is good at writing or planning. Are soft skills really so important? If you don’t care who to work with, then no, they aren&rsquo...

B2B News Network | July 23, 2018

The rise of today’s fastest-growing global brands would have seemed improbable, perhaps even impossible, to anyone following the Fortune 500 just 15 years ago. Virtually overnight, Facebook and Amazon invaded and conquered established industries with a small fraction of the resources once deemed essential for survival. What’s the secret to their success? The answer lies in the power of their disruptive new business model the platform. In contrast to traditional pipelines businesses, ...

Miracle Digital Hong Kong | Digital Transformation Agency | January 21, 2020

We are glad to announce Miracle – Digital Marketing and Transformation Agency Hong Kong is here to serve. The essential challenge now lies in Hong Kong enterprises’ reluctance to transform themselves into a digital organization – with barriers being organizational as much as psychological inertia. So just how important is digital transformation? Digital transformation can boost the bottom line by more than 50% over the next five years for companies that pu...