B2BS Boosting Businesses

ACCOUNT BASED ANALYTICS, ACCOUNT BASED DATA

Bombora | January 19, 2023

On January 18, 2023, Bombora, the leading B2B intent data solutions supplier, was named as a leader in 5 G2 Winter 2023 Reports. For the eleventh consecutive marketing period, Bombora retained the "leader" position in the Grid® report for marketing account intelligence and the Grid® report for buyer intent data providers while maintaining the leadership position in the Grid® report for sales intelligence. Also, for the second straight quarter, the company was declared...

ABM ACCOUNTS

ChatFunnels | July 16, 2021

ChatFunnels, the premier conversational marketing platform, has announced that the first-ever Account-Based Engagement Summit will be held on August 11th, 2021. The Summit will be a one-day virtual event with 30+ of the industry's top sales, marketing, and revenue executives debating a vital cutting-edge strategy: account-based engagement. To remain competitive, sales and marketing professionals must adopt the tried-and-true technique of account-based engagement, which this co...

TARGETED ACCOUNT STRATEGY

ON24 | October 12, 2022

ON24 (NYSE: ONTF) today announced Callan Young as its next chief marketing officer. She joins ON24 with deep experience in enterprise B2B software and building Young will spearhead the organization’s go-to-market strategy, continuing to expand momentum and adoption of the company’s digital engagement platform. “We’re thrilled to add Callan to the leadership team to further our revenue growth strategy,” said Sharat Sharan, CEO of ON...

CORE ABM

Terminus | April 23, 2021

Terminus, the leading go-to-market platform, revealed today the introduction of its next-generation API integration with LinkedIn Marketing Solutions. Mutual users can simply extend their Terminus Account Lists into LinkedIn, where they can use all of LinkedIn's ad formats, with the new and improved features. Customers will soon be able to report on their LinkedIn account-based campaigns in Terminus alongside other platforms. Terminus first merged with LinkedIn Marketi...