B2BS Boosting Businesses

Account Based Data

Teradata | October 09, 2023

Teradata and ActionIQ announced a new joint offering for marketing and customer experience activations for VantageCloud customers. With this, the two businesses intend to democratize enterprise customer data access and give technical teams more authority. This partnership aims to safeguard future acquisition marketing strategies, increase customer loyalty, and enhance...

Targeted Account Strategy

Anteriad, TransUnion | September 26, 2022

Anteriad today announced a new collaboration with TransUnion. Through the collaboration, Anteriad’s audience data will be available through the TruAudience® Data Marketplace, enabling B2B advertisers to reach more in-market prospects with more relevant marketing across growth channels including connected TV, streaming audio and in-game advertising. Powered by a three-dimensional view of people, households and devices, TruAudience solutions provide scalable identity to en...

Account Based Advertising

Outreach | May 09, 2022

Outreach, the sales execution platform that helps revenue organizations to deliver predictable growth, announced the launch of ‘Outreach Guide’ at its Outreach Explore ’22 event. Outreach Guide is a new revenue intelligence solution that will help sellers enhance their deal management. It has a built-in, real-time conversation intelligence, deal health at a glance, best practice action plans, reps, and managers that can help improve execution across all the stages of the sales ...

Account Based Data

Emplifi | July 06, 2023

Emplifi, a leading unified customer engagement platform, today announced that TMC, a global, integrated media company, has named Emplifi CX Cloud and Emplifi AI Composer as the 2023 Contact Center Technology Award winners, presented by CUSTOMER Magazine. “The modern consumer is digital always and social first. That’s why Emplifi’s mission is to provide brands with the tools they need to make authentic connections with their customers consistently and at scale a...