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B2BS Boosting Businesses
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Account Based Analytics
6sense | October 20, 2020
6sense, the leading Account Engagement Platform, today announced the release of Sales Dashboards that enable sales and marketing teams to align on the best time to engage 6sense Qualified Accounts (6QAs). 6sense also released Segment Performance reporting, which helps teams measure the effectiveness of campaigns and activities driving account engagement, and Campaign Performance Indicators that enable marketers to proactively optimize campaigns....
Momentum | March 16, 2021
Tamsen Galloway, who brings over 20 years of involvement with B2B strategy, marketing, and tech, joins the association as General Manager and the US consulting lead.
She joins Chris Hooper, VP of Growth and Partnerships, and Diane Borska, SVP of Competitive Intelligence, in the US leadership group at the development marketing experts who, throughout the previous 10 years, have driven the path in changing how complex worldwide associations go to the market and land their greatest v...
Terminus | September 23, 2021
Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced the release and availability of “MOVE: The 4-Question Go-To-Market Framework.” The new book is a modern framework for companies and GTM leaders looking to transform their go-to-market strategies.
Co-authored by Terminus co-founder and bestselling author, Sangram Vajre, and Terminus chief strategy officer, B...
Targeted Account Strategy
Emplifi | April 10, 2023
Emplifi, a leading unified customer engagement platform, today announced its Spring ‘23 release, a summary of product features delivered over the last three months, including innovative enhancements and workflow improvements to empower organizations to reach the modern consumer across digital-and-social-first channels. Emplifi is continuously releasing new features and functionalities within its customer engagement platform, this release highlights a selection of innovative functiona...
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