WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Madison Logic | January 29, 2020
Powered by ML Data Cloud, Madison Logic’s ML Platform features Journey Acceleration™ designed to streamline funnel management and empower marketers to approach ABM more effectively. By providing marketers with the right first- and third-party synthesized data, ML Platform aims to identify and prioritize accounts, accelerating them down the funnel with a suite of account-based engagement and measurement tools....
BUYER INTENT DATA
Bombora | May 30, 2022
On May 25, Bombora, the top provider of B2B intent data, announced the launch of a Salesforce app that helps users access Bombora’s Company Surge score and orchestrate campaigns based on these insights.
For years, Bombora customers have relied on the successful Salesforce integration. Salesforce customers accessed Bombora Company Surge scores which allowed them to zero in on in-market target accounts looking for their products and services. Using process automation, Bombora&...
ACCOUNT BASED EXECUTION
Demandbase | June 09, 2022
Demandbase announced the newly launched Demandbase Data (D2) Labs. D2 Labs was created to drive business data innovation and help organizations adopt Account Intelligence. Customers may now work directly with Demandbase's data professionals and data scientists to transform their incomplete, unactionable data into insights that generate money.
ICPaaS and similar services offer tailored "data as a service" to assist businesses in identifying the best accounts within th...
ACCOUNT BASED DATA
Ada, LiteBit | December 29, 2021
The Netherlands-based cryptocurrency broker LiteBit continues its partnership with Ada, a Toronto-based customer service chatbot vendor. LiteBit had engaged Ada in 2017 after its integration with Zendesk didn’t seem enough to handle its customer experience.
Ruth Zive, Senior Vice President of Marketing at Ada, said, “Ada is actually underpinned by machine learning models and natural language processing. We're able to recognize intent and really deliver AI-powered e...
ACCOUNT BASED ADVERTISING
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