BeautyStat

Account Based Analytics

Harte Hanks | June 01, 2022

Harte Hanks Inc. (NASDAQ: HHS), a leading global customer experience company focused on bringing companies closer to customers for nearly 100 years, announced today that it has been awarded a new business assignment by a leading employee screening services company to provide a wide scope of B2B sales and marketing support services. Harte Hanks was selected based on its strong track record of providing seamless support and integration with B2B sales operations seeking to accelerate...

Core ABM, ABM Accounts

Madison Logic | December 15, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received 16 badges across multiple categories in the G2 Winter 2023 Grid®. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Other badges for Easiest to Do Business With, Easiest to Administer, and Best Estimated ROI further reinforce the value Madison Logic delivers to its clie...

Core ABM

ZoomInfo | November 06, 2020

ZoomInfo has acquired B2B firmographics data & sales intelligence software EverString to enhance its database and help enterprise companies target customers, define their ICPs, leverage keywords to increase win-rates and focus on their go-to-market strategies. The acquisition involves integrating EverString’s network of parent account linkages, website redirects, aliases and more into ZoomInfo’s data platform, providing users with access to firmographic data that increases market...

Account Based Data

RollWorks | October 28, 2022

Account-based marketing platform RollWorks, a division of NextRoll, and Outreach, the leading sales execution platform, today announced a new integration to enable more efficient prospecting, engagement, and forecasting. With the RollWorks and Outreach integration, B2B teams now have an easy way to prioritize their engagement with prospects and take immediate action on key contacts within their target accounts. Surfaced contacts can be added directly into Outreach sequences and en...