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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Buyer Intent Data
Forrester | October 09, 2023
As per Forrester’s recent report, 'The State Of Business Buying, 2023', it's revealed that buyers worldwide are highly price-sensitive as they encounter macroeconomic challenges. Over a third of B2B buyers in North America and Europe, and more than a quarter in Asia Pacific, prioritize price. The purchasing process has become increasingly intricate, leading to delays. To aid faster decis...
MRP | March 01, 2022
MRP, the only enterprise-class account-based sales and marketing platform, today released “The Enterprise Marketers’ Guide to ABM” at the 2022 B2B Marketing Exchange (B2BMX) conference.
The culmination of a year-long proprietary research project fielded by independent research firm Demand Metric, the Guide shares findings from over 1,200 study participants across 5 continents about the environment, people, processes, and technology that are crucial to enterprise ...
Demand Gen Report | April 07, 2021
According to new studies, as more B2B marketers experiment with account-based marketing (ABM), they are allocating more of their budget to this technique.
(Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” which revealed that for the majority of B2B marketers (61%), ABM has seen higher budget prioritization in the last year.
In terms of engagement, webinars (53%) have proven to be the most successful for B2B marketers work...
IDG Communications | September 13, 2021
IDG Communications, Inc. – the world’s leading tech media, data and marketing services company – announces the launch of Neon, a proprietary and previously unavailable IDG data solution designed to make purchase intent data intelligence available for tech marketers across a wide set of marketing and sales tactics.
Typical intent based data solutions work by identifying surging interest in topics using behavioral traffic patterns on web sites. IDG Neon expands upo...
Account Based Data, Targeted Account Strategy
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