Binary Demand

Binary demand is a data science, market intelligence & Intent driven marketing and sales support company that offers you demand generation solutions to help you execute your sales and marketing strategies starting with a view of your total addressable market to the buying process. Identifying intent to purchase and behavioral insights on your buyer persona.

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ABM ACCOUNTS

6SENSE,WHICH USES ARTIFICIAL INTELLIGENCE TO POWER ACCOUNT ENGAGEMENT, HAS RAISED $125 MILLION

6Sense | April 06, 2021

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6Sense, an account engagement startup, announced today the completion of a $125 million series D fundraising round led by D1 Capital Partners, valuing the firm at $2.1 billion post-money. According to 6Sense, the investment will support the company's growth and product strategies, especially in the areas of machine next-best-action prediction, data analytics, and AI-powered orchestration capability. Until engaging with sales teams, business-to-business customers are usually 57...

Read More

ABM ACCOUNTS

TERMINUS AND OUTREACH TO INTEGRATE SALES TO ACCELERATE ACCOUNT-BASED MARKETING PROGRAMS

Terminus, Outreach | February 01, 2021

news image

Terminus and Outreach deliver on increasing requests from sales teams to be more coordinated with integration that brings sales and marketing activities closer together. The well-known and leading account-based marketing platform, Terminus has announced today its product integration with the fastest growing and largest sales engagement platform, Outreach. This integration will make the sales and marketing work together...

Read More

ACCOUNT-BASED DATA

ZOOMINFO TOPS G2’S 2022 WINTER GRID REPORTS, PLACES NO. 1 IN 27 CATEGORIES

ZoomInfo | December 21, 2021

news image

On December 16, ZoomInfo announced that it had again topped the G2’s 2022 Winter Grid Reports by placing No. 1 in 27 different categories. The Winter 2022 Grid Reports use G2’s algorithm considers the market presence and customer satisfaction scores in real-time. ZoomInfo scored highly through data aggregated from social networks, other online mediums, and user reviews. It is proof that good data helps enhance sales and marketing professional’s workflow, and automation in go-to...

Read More

180BYTWO INTEGRATES WITH LINKEDIN TO BRING B2B SALES INTELLIGENCE TO LINKEDIN ADS

180byTwo | September 29, 2020

news image

180byTwo, a leading Business-to-Business (B2B) and Account-Based Marketing (ABM) solutions provider, announced a new integration with LinkedIn, the world's largest online professional network, enabling mutual customers to leverage 180byTwo's Unifi Platform to optimize LinkedIn campaigns. 180byTwo's Unifi Platform is the first end-to-end customer intelligence platform built specifically for account-based marketers. Unifi brings together 180byTwo's best-in-class B2B identity...

Read More
news image

ABM ACCOUNTS

6SENSE,WHICH USES ARTIFICIAL INTELLIGENCE TO POWER ACCOUNT ENGAGEMENT, HAS RAISED $125 MILLION

6Sense | April 06, 2021

6Sense, an account engagement startup, announced today the completion of a $125 million series D fundraising round led by D1 Capital Partners, valuing the firm at $2.1 billion post-money. According to 6Sense, the investment will support the company's growth and product strategies, especially in the areas of machine next-best-action prediction, data analytics, and AI-powered orchestration capability. Until engaging with sales teams, business-to-business customers are usually 57...

Read More
news image

ABM ACCOUNTS

TERMINUS AND OUTREACH TO INTEGRATE SALES TO ACCELERATE ACCOUNT-BASED MARKETING PROGRAMS

Terminus, Outreach | February 01, 2021

Terminus and Outreach deliver on increasing requests from sales teams to be more coordinated with integration that brings sales and marketing activities closer together. The well-known and leading account-based marketing platform, Terminus has announced today its product integration with the fastest growing and largest sales engagement platform, Outreach. This integration will make the sales and marketing work together...

Read More
news image

ACCOUNT-BASED DATA

ZOOMINFO TOPS G2’S 2022 WINTER GRID REPORTS, PLACES NO. 1 IN 27 CATEGORIES

ZoomInfo | December 21, 2021

On December 16, ZoomInfo announced that it had again topped the G2’s 2022 Winter Grid Reports by placing No. 1 in 27 different categories. The Winter 2022 Grid Reports use G2’s algorithm considers the market presence and customer satisfaction scores in real-time. ZoomInfo scored highly through data aggregated from social networks, other online mediums, and user reviews. It is proof that good data helps enhance sales and marketing professional’s workflow, and automation in go-to...

Read More
news image

180BYTWO INTEGRATES WITH LINKEDIN TO BRING B2B SALES INTELLIGENCE TO LINKEDIN ADS

180byTwo | September 29, 2020

180byTwo, a leading Business-to-Business (B2B) and Account-Based Marketing (ABM) solutions provider, announced a new integration with LinkedIn, the world's largest online professional network, enabling mutual customers to leverage 180byTwo's Unifi Platform to optimize LinkedIn campaigns. 180byTwo's Unifi Platform is the first end-to-end customer intelligence platform built specifically for account-based marketers. Unifi brings together 180byTwo's best-in-class B2B identity...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us