Blubird Marketing

6sense | March 19, 2020

6sense, the leading Account Engagement Platform, today announced the release of its 2020 State of Predictable Revenue Growth Report with Heinz Marketing. Based on survey data from senior and C-suite sales and marketing leaders, the report sheds light on the challenges facing organizations of all sizes and across industries when it comes to creating a predictable revenue growth engine. “Every company strives to not only grow revenue but to grow it predictably. Yet creating a predicta...

ABM ACCOUNTS

Influ2, MarCom Awards | December 02, 2021

Influ2, the first Person-Based Advertising (PBA) platform, today announced that the MarCom Awards has named the company a Gold winner for its ‘New Reality’ Account-Based Marketing (ABM) campaign, which achieved 581% ROI. The ‘New Reality’ campaign applied a Buying Group Marketing (BGM) approach that provided a deeply personalized sales and marketing experience, tailored to where key decision-makers are in their purchase journey. The campaign, run using Infl...

CORE ABM

MRP Prelytix | April 26, 2021

Pierre Custeau has been appointed Chief Technology Officer of MRP PrelytixTM, the first enterprise-class predictive ABM platform. Custeau is a seasoned technology executive with more than 20 years of experience in global product leadership with Oracle, Infor, and other companies. He previously served as Senior Vice President of Product at MRP. In his current position, he will be in charge of expanding MRP Prelytix to continue to equip enterprise marketers with the tools they need to break throug...

ACCOUNT-BASED DATA

Reports and Markets | May 17, 2021

This report examines the Account-Based Marketing (ABM) Software Market in terms of many industry factors such as market size, market status, market trends, and forecast. The report also offers brief information on competitors and specific growth opportunities with key market drivers. The report contains an in-depth overview of the Account-Based Marketing (ABM) Software Market, segmented by companies, region, type, and application. Through an overview of each area, the study provid...