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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Account Based Data
The Marketing Practice | December 05, 2022
The Marketing Practice, a global B2B marketing agency that specializes in brand activation, ABM and demand generation, hired Dan Schrad as its new Executive Creative Director (ECD) for North American and APAC regions. Schrad is taking on this new role following The Marketing Practice's acquisition of ABM agency 90Octane, in which he served as creative director and ECD.
Schrad will be responsible for leading a global division of more than 100 creative specialists to develop bes...
Account Based Execution
Madison Logic, Forrester | August 18, 2022
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been recognized as a Contender in the new report, The Forrester Wave™: B2B Advertising Solutions, Q3 2022. The report recognizes Madison Logic’s superior audience exposure and creative testing capabilities, and tight integration with first-party data. Reference customers noted its ability to gain exposure to audiences that other platforms couldn’t define.
NextRoll, RollWorks | November 15, 2022
NextRoll, a marketing technology company that enables ambitious marketers to grow their businesses, today announced that it has promoted Roli Saxena to CEO, effective immediately. In her new role, Saxena is responsible for leading NextRoll's next phase of its transformation journey, as well as leveraging deep data and machine learning advantages to create new business opportunities.
Saxena, who is succeeding interim CEO and CFO Peter Krivkovich, will continue to move the compa...
Bombora | September 21, 2020
Bombora, the leading provider of B2B Intent data, today announced that it saw its highest revenue quarter in company history in Q2, and nearly doubled its number of direct customers. The high water mark, even in the face of pandemic headwinds, stands as proof that Bombora’s partner-first approach can lead to growth and a richer B2B sales and marketing ecosystem.
In 2020, Bombora has added partnerships with HubSpot, RollWorks, Outreach, Engagio/Demandbase, G2, 6Sense, SalesIntel, Enl...
Account Based Analytics
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