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Core ABM, ABM Accounts, Targeted Account Strategy

RollWorks | December 22, 2022

Contents 1. Best-in-class Buyer Intent Data with RollWorks’ Collaborations 2. Efficient Go-to-market Strategies with ABM Partners In the quest for reaching out to the most relevant accounts before your competitors do and boosting your sales volumes, account-based marketing has emerged as the most preferred sales and marketing strategy over the pa...

Targeted Account Strategy

Business Wire | May 02, 2023

ZoomInfo, (NASDAQ: ZI) the go-to-market platform to find, acquire, and grow customers, today announced its financial results for the first quarter ended March 31, 2023. “ZoomInfo again delivered a quarter of growth, profitability, and free cash flow generation,” said Henry Schuck, ZoomInfo Founder and CEO. “Businesses are unlocking our insights, engaging with customers more effectively, and winning faster through our platform. We’re still early in the dig...

Account Based Data

Influ2 | August 27, 2021

Influ2 recently announced a new capability for its “person-first” marketing platform. Titled Audience Discovery, this new feature will help B2B marketers operationalize their company’s customer intent data, use it to prioritize the accounts they have already engaged with, and uncover new opportunities based on Ideal Customer Profiles (ICPs). Influ2 is a marketing platform designed to help B2B marketers and companies target decision-makers, track engagement at an ...

Terminus | July 22, 2020

Terminus, the #1 customer rated account-based marketing platform, today introduces the Terminus Engagement Hub, the only all-in-one full-funnel ABM platform. The Terminus Engagement Hub combines powerful data and attribution capabilities with advertising, email, web, and chat experiences all connected in one single platform. Now with Terminus Engagement Hub, it’s never been easier for companies to run coordinated, multi-channel marketing campaigns to drive demand and achieve revenue...