Capstone Insights

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Marketing for B2B SaaS is our mainstay. We focus on outcomes, not actions. We have a technical point of view – not just a theoretical one. We challenge assumptions, form opinions, and we write about marketing and related topics. We're experts in B2B SaaS: Demand Gen, Martech, ABM, Lead management, and Funnel diagnostics.

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ACCOUNT BASED DATA

JABMO UPDATES ACCOUNT DATA PLATFORM TO OFFER ROBUST OMNICHANNEL ABM

Jabmo | May 16, 2022

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Jabmo, a leading provider of account-based marketing solutions to the life sciences, manufacturing, and healthcare industries, has updated its account data platform (ADP). This new ADP, called ADP v2, is the core of its comprehensive omnichannel ABM solution. It integrates with all major marketing and sales leaders to build better audiences for advertising campaigns, analyze buying intent surges, and speed up deals with key accounts. Mark Durante, Vice President of Product & E...

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ZINFI COLLABORATED WITH ZOOMINFO TO LAUNCH AN INTEGRATED ACCOUNT-BASED CHANNEL MARKETING SOLUTION

ZoomInfo | April 24, 2020

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ZINFI Partners with ZoomInfo to Launch an End-to-End Account-Based Channel Marketing Solution . New integrated solution allows enterprises to offer account-based channel marketing capabilities for to- and throug...

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ABM ACCOUNTS

GOLDCAST CLOSES $28M SERIES A, CONTINUES EXPANDING TO EMPOWER B2B MARKETERS TO TURN EVENTS INTO REVENUE

Goldcast | August 26, 2022

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Goldcast, the purpose-built platform for B2B field and event marketers to host interactive virtual and hybrid events, today announced the closing of a $28 million Series A funding round led by WestBridge Capital with participation from Unusual Ventures. Sumir Chadha, Co-founder of WestBridge will join the board. Following a $10 million seed funding round led by Unusual Ventures earlier this year, this brings the company's total funding raised to $40 million. This latest fundraise will be use...

Read More

ACCOUNT BASED ADVERTISING

MARKET STRUCTURE FOR ACCOUNT-BASED ADVERTISING SOFTWARE, INDUSTRY ASSESSMENTS, AND PROJECTIONS TO 2026

Marketprimes | August 02, 2021

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Account-based research and research advertising Software Market 2020 provides a complete assessment of the current market conditions, investment plans, production and consumption, pricing trends, and market player, region, type, and application analysis, among other things. Custom surveys are added based on your specific needs. According to market research assessments, account-based advertising software will grab a considerable reward portfolio by the end of the projection period....

Read More
news image

ACCOUNT BASED DATA

JABMO UPDATES ACCOUNT DATA PLATFORM TO OFFER ROBUST OMNICHANNEL ABM

Jabmo | May 16, 2022

Jabmo, a leading provider of account-based marketing solutions to the life sciences, manufacturing, and healthcare industries, has updated its account data platform (ADP). This new ADP, called ADP v2, is the core of its comprehensive omnichannel ABM solution. It integrates with all major marketing and sales leaders to build better audiences for advertising campaigns, analyze buying intent surges, and speed up deals with key accounts. Mark Durante, Vice President of Product & E...

Read More
news image

ZINFI COLLABORATED WITH ZOOMINFO TO LAUNCH AN INTEGRATED ACCOUNT-BASED CHANNEL MARKETING SOLUTION

ZoomInfo | April 24, 2020

ZINFI Partners with ZoomInfo to Launch an End-to-End Account-Based Channel Marketing Solution . New integrated solution allows enterprises to offer account-based channel marketing capabilities for to- and throug...

Read More
news image

ABM ACCOUNTS

GOLDCAST CLOSES $28M SERIES A, CONTINUES EXPANDING TO EMPOWER B2B MARKETERS TO TURN EVENTS INTO REVENUE

Goldcast | August 26, 2022

Goldcast, the purpose-built platform for B2B field and event marketers to host interactive virtual and hybrid events, today announced the closing of a $28 million Series A funding round led by WestBridge Capital with participation from Unusual Ventures. Sumir Chadha, Co-founder of WestBridge will join the board. Following a $10 million seed funding round led by Unusual Ventures earlier this year, this brings the company's total funding raised to $40 million. This latest fundraise will be use...

Read More
news image

ACCOUNT BASED ADVERTISING

MARKET STRUCTURE FOR ACCOUNT-BASED ADVERTISING SOFTWARE, INDUSTRY ASSESSMENTS, AND PROJECTIONS TO 2026

Marketprimes | August 02, 2021

Account-based research and research advertising Software Market 2020 provides a complete assessment of the current market conditions, investment plans, production and consumption, pricing trends, and market player, region, type, and application analysis, among other things. Custom surveys are added based on your specific needs. According to market research assessments, account-based advertising software will grab a considerable reward portfolio by the end of the projection period....

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us