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Marketing for B2B SaaS is our mainstay. We focus on outcomes, not actions. We have a technical point of view – not just a theoretical one. We challenge assumptions, form opinions, and we write about marketing and related topics. We're experts in B2B SaaS: Demand Gen, Martech, ABM, Lead management, and Funnel diagnostics.

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CORE ABM

MERITB2B ACQUIRES TRUE INFLUENCE, CREATING INDUSTRY LEADING PROVIDER OF FULL FUNNEL B2B DATA, ABM AND DEMAND GENERATION SOLUTIONS

MeritB2B, True Influence | December 01, 2021

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MeritB2B, the leading provider of B2B data, analytics and performance marketing solutions, today announced the strategic acquisition of True Influence, an industry leader in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace. The combination creates a powerful and unique B2B enterprise marketing technology solution, bringing together the data, analytics and performance marketing capabilities of MeritB2B with the intent-based, AI-driven ABM and de...

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ACCOUNT BASED DATA

JABMO NAMED TOP 5 GLOBAL ACCOUNT-BASED MARKETING VENDOR BY NEW RESEARCH IN ACTION REPORT

Jabmo | June 02, 2021

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Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, has been named a market leader in Research In Action’s Vendor Selection Matrix – Account-Based Marketing report. Jabmo was named one of the top five global vendors for 2021, based on a unique survey-based evaluation of ABM products, organizations, and services. Research In Action is a renowned independent analyst firm based in Germany that conducts ...

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ACCOUNT BASED DATA

LINKEDIN TO PUBLISH NEW GUIDE FOR ACCOUNT BASED MARKETING

LinkedIn | February 17, 2021

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A new guide for account based marketing (ABM) has been published by LinkedIn. The guide also tells how businesses can utilize abm approach in their marketing processes. As explained by LinkedIn: "With a rising community of B2B marketers selecting LinkedIn as the basis of their ABM plan, we’ve observed, first-hand, some of the collective roadblocks they come across. To support more salespersons reap the profits of ABM, we’ve advanced a framework for ...

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ACCOUNT BASED EXECUTION

TRUSTRADIUS ANNOUNCES DEMANDBASE ONE INTEGRATION

TrustRadius, Demandbase | March 30, 2022

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On March 29, TrustRadius announced its integration with Demandbase One, a go-to-market platform that helps B2B companies execute their account-based strategies. This integration will help B2B marketers and sellers reach, target, and engage in-market buyers looking for them and their competitors on TrustRadius. "We are excited to partner with Demandbase to integrate our downstream intent data into their platform," said Vinay Bhagat, founder and CEO of TrustR...

Read More
news image

CORE ABM

MERITB2B ACQUIRES TRUE INFLUENCE, CREATING INDUSTRY LEADING PROVIDER OF FULL FUNNEL B2B DATA, ABM AND DEMAND GENERATION SOLUTIONS

MeritB2B, True Influence | December 01, 2021

MeritB2B, the leading provider of B2B data, analytics and performance marketing solutions, today announced the strategic acquisition of True Influence, an industry leader in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace. The combination creates a powerful and unique B2B enterprise marketing technology solution, bringing together the data, analytics and performance marketing capabilities of MeritB2B with the intent-based, AI-driven ABM and de...

Read More
news image

ACCOUNT BASED DATA

JABMO NAMED TOP 5 GLOBAL ACCOUNT-BASED MARKETING VENDOR BY NEW RESEARCH IN ACTION REPORT

Jabmo | June 02, 2021

Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, has been named a market leader in Research In Action’s Vendor Selection Matrix – Account-Based Marketing report. Jabmo was named one of the top five global vendors for 2021, based on a unique survey-based evaluation of ABM products, organizations, and services. Research In Action is a renowned independent analyst firm based in Germany that conducts ...

Read More
news image

ACCOUNT BASED DATA

LINKEDIN TO PUBLISH NEW GUIDE FOR ACCOUNT BASED MARKETING

LinkedIn | February 17, 2021

A new guide for account based marketing (ABM) has been published by LinkedIn. The guide also tells how businesses can utilize abm approach in their marketing processes. As explained by LinkedIn: "With a rising community of B2B marketers selecting LinkedIn as the basis of their ABM plan, we’ve observed, first-hand, some of the collective roadblocks they come across. To support more salespersons reap the profits of ABM, we’ve advanced a framework for ...

Read More
news image

ACCOUNT BASED EXECUTION

TRUSTRADIUS ANNOUNCES DEMANDBASE ONE INTEGRATION

TrustRadius, Demandbase | March 30, 2022

On March 29, TrustRadius announced its integration with Demandbase One, a go-to-market platform that helps B2B companies execute their account-based strategies. This integration will help B2B marketers and sellers reach, target, and engage in-market buyers looking for them and their competitors on TrustRadius. "We are excited to partner with Demandbase to integrate our downstream intent data into their platform," said Vinay Bhagat, founder and CEO of TrustR...

Read More