Capstone Insights

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Marketing for B2B SaaS is our mainstay. We focus on outcomes, not actions. We have a technical point of view – not just a theoretical one. We challenge assumptions, form opinions, and we write about marketing and related topics. We're experts in B2B SaaS: Demand Gen, Martech, ABM, Lead management, and Funnel diagnostics.

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ABM Accounts

JABMO EXPANDS ABM PLATFORM WITH SALES ENABLEMENT AND SALESFORCE INTEGRATION

Jabmo | April 08, 2022

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Jabmo, a provider of account-based marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, has expanded the sales enablement capabilities of its Omnichannel ABM platform. Jabmo now automatically sends the following two types of email alerts to key account sales managers, which are personalized based on their portfolios: Real-time alerts about surges in buying group intent; and Weekly account reports that summar...

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Buyer Intent Data

6SENSE ACQUIRES SLINTEL TO ENHANCE INTENT ANALYSIS CAPABILITIES

6sense, Slintel | October 11, 2021

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6sense, an account engagement platform, acquired technographic data provider Slintel to build a complete go-to-market (GTM) platform that helps users drive predictable revenue through meaningful data insights. The acquisition will leverage Slintel’s technographic and sales signals to add a secondary layer to 6sense’s AI and machine learning capabilities. This will provide 6sense users with new intent data insights to segment accounts more accurately, prioritize account...

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Account Based Data

FORRESTER ANNOUNCES FULL CONFERENCE AGENDA FOR CX APAC 2023

Forrester | April 04, 2023

news image

Forrester (Nasdaq: FORR) today announced the full conference agenda for CX APAC, being held in Sydney, Australia, and digitally on May 25–26, 2023. At a time when consumer brands are bracing for strong macroeconomic headwinds, a lack of shared vision across the business is a challenge. The time is now for customer-facing functions to establish a shared, collective understanding of the customer that creates value for their customers and drives sustainable growth for their business. Fo...

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Account Based Execution

TERMINUS NAMED A LEADER AMONG B2B ADVERTISING SOLUTIONS

Terminus | August 05, 2022

news image

Terminus, the industry’s only true ABM platform for revenue growth, received recognition as a leader in The Forrester Wave™: B2B Advertising Solutions, Q3 2022 report. The report noted that Terminus’s advertising solution is “a well-constructed hybrid of in-house ad-tech with custom partner integrations in key places.” Terminus received the highest possible scores in the innovation roadmap, delivery model, business audience matching, ad-level reportin...

Read More
news image

ABM Accounts

JABMO EXPANDS ABM PLATFORM WITH SALES ENABLEMENT AND SALESFORCE INTEGRATION

Jabmo | April 08, 2022

Jabmo, a provider of account-based marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, has expanded the sales enablement capabilities of its Omnichannel ABM platform. Jabmo now automatically sends the following two types of email alerts to key account sales managers, which are personalized based on their portfolios: Real-time alerts about surges in buying group intent; and Weekly account reports that summar...

Read More
news image

Buyer Intent Data

6SENSE ACQUIRES SLINTEL TO ENHANCE INTENT ANALYSIS CAPABILITIES

6sense, Slintel | October 11, 2021

6sense, an account engagement platform, acquired technographic data provider Slintel to build a complete go-to-market (GTM) platform that helps users drive predictable revenue through meaningful data insights. The acquisition will leverage Slintel’s technographic and sales signals to add a secondary layer to 6sense’s AI and machine learning capabilities. This will provide 6sense users with new intent data insights to segment accounts more accurately, prioritize account...

Read More
news image

Account Based Data

FORRESTER ANNOUNCES FULL CONFERENCE AGENDA FOR CX APAC 2023

Forrester | April 04, 2023

Forrester (Nasdaq: FORR) today announced the full conference agenda for CX APAC, being held in Sydney, Australia, and digitally on May 25–26, 2023. At a time when consumer brands are bracing for strong macroeconomic headwinds, a lack of shared vision across the business is a challenge. The time is now for customer-facing functions to establish a shared, collective understanding of the customer that creates value for their customers and drives sustainable growth for their business. Fo...

Read More
news image

Account Based Execution

TERMINUS NAMED A LEADER AMONG B2B ADVERTISING SOLUTIONS

Terminus | August 05, 2022

Terminus, the industry’s only true ABM platform for revenue growth, received recognition as a leader in The Forrester Wave™: B2B Advertising Solutions, Q3 2022 report. The report noted that Terminus’s advertising solution is “a well-constructed hybrid of in-house ad-tech with custom partner integrations in key places.” Terminus received the highest possible scores in the innovation roadmap, delivery model, business audience matching, ad-level reportin...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us