Capstone Insights

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Marketing for B2B SaaS is our mainstay. We focus on outcomes, not actions. We have a technical point of view – not just a theoretical one. We challenge assumptions, form opinions, and we write about marketing and related topics. We're experts in B2B SaaS: Demand Gen, Martech, ABM, Lead management, and Funnel diagnostics.

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TERMINUS ACQUIRES RAMBLE TO POWER ACCOUNT-BASED CONVERSATIONS

Terminus | May 04, 2020

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Terminus acquires leading account-based chat solution, Ramble, to power account-based conversations and real-time engagement. Native account-based chat enables real-time engagement throughout the customer lifecy...

Read More

Account Based Data

B2B BUYER INTENT DATA TOOLS MARKET PLAYERS STRATEGIC MOVES AHEAD OF FY20 STRENGTH

Stratagem Market Insights | June 01, 2021

news image

Stratagem Market Insights has introduced a new market intelligence report titled Global B2B Buyer Intent Data Tools to its portfolio. The market study elaborates on the major drivers, restraints, emerging trends, opportunities, notable companies, and recent technological advancements. The business strategies of prominent players and new entrants into the market are thoroughly examined. This report analysis includes well-explained SWOT analysis, PEST analysis, revenue share, and contact informati...

Read More

Core ABM, Account Management

MADISON LOGIC 2022 FUTURE OF WORK BUYER REPORT BREAKS DOWN EVOLVING POST-PANDEMIC B2B BUYER BEHAVIOR

Madison Logic | August 10, 2022

news image

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today released its new State of the Buyer Report: Future of Work Edition, which examines data on five topic areas that are fueling conversations about the future of work and profiles the buyers that are having them. Armed with these insights, B2B marketers can develop a more data-driven ABM strategy that prioritizes the right accounts and engages them with personalized messaging and content. The repo...

Read More

Account Based Data

6SENSE CREATES STRONGER AUDIENCE INSIGHTS WITH ON24 TO DRIVE MORE NEW BUSINESS

6sense, ON24 | September 01, 2022

news image

6sense, a leading sales and marketing technology company, is using ON24 (NYSE: ONTF) digital experiences to engage more customers and drive new business. With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects. Since partnering with ON24, 6sense has delivered digital experiences that significantly exceeded ROI expectations, improving productivity and generating millions in new pipeline. “ON24...

Read More
news image

TERMINUS ACQUIRES RAMBLE TO POWER ACCOUNT-BASED CONVERSATIONS

Terminus | May 04, 2020

Terminus acquires leading account-based chat solution, Ramble, to power account-based conversations and real-time engagement. Native account-based chat enables real-time engagement throughout the customer lifecy...

Read More
news image

Account Based Data

B2B BUYER INTENT DATA TOOLS MARKET PLAYERS STRATEGIC MOVES AHEAD OF FY20 STRENGTH

Stratagem Market Insights | June 01, 2021

Stratagem Market Insights has introduced a new market intelligence report titled Global B2B Buyer Intent Data Tools to its portfolio. The market study elaborates on the major drivers, restraints, emerging trends, opportunities, notable companies, and recent technological advancements. The business strategies of prominent players and new entrants into the market are thoroughly examined. This report analysis includes well-explained SWOT analysis, PEST analysis, revenue share, and contact informati...

Read More
news image

Core ABM, Account Management

MADISON LOGIC 2022 FUTURE OF WORK BUYER REPORT BREAKS DOWN EVOLVING POST-PANDEMIC B2B BUYER BEHAVIOR

Madison Logic | August 10, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today released its new State of the Buyer Report: Future of Work Edition, which examines data on five topic areas that are fueling conversations about the future of work and profiles the buyers that are having them. Armed with these insights, B2B marketers can develop a more data-driven ABM strategy that prioritizes the right accounts and engages them with personalized messaging and content. The repo...

Read More
news image

Account Based Data

6SENSE CREATES STRONGER AUDIENCE INSIGHTS WITH ON24 TO DRIVE MORE NEW BUSINESS

6sense, ON24 | September 01, 2022

6sense, a leading sales and marketing technology company, is using ON24 (NYSE: ONTF) digital experiences to engage more customers and drive new business. With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects. Since partnering with ON24, 6sense has delivered digital experiences that significantly exceeded ROI expectations, improving productivity and generating millions in new pipeline. “ON24...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us