Capstone Insights

Belkins
Marketing for B2B SaaS is our mainstay. We focus on outcomes, not actions. We have a technical point of view – not just a theoretical one. We challenge assumptions, form opinions, and we write about marketing and related topics. We're experts in B2B SaaS: Demand Gen, Martech, ABM, Lead management, and Funnel diagnostics.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

FORRESTER RELEASES SIRIUSDECISIONS PLANNING ASSUMPTIONS TO HELP B2B LEADERS ACCELERATE GROWTH IN 2021

Forrester | October 05, 2020

news image

To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester (NASDAQ: FORR) today released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester's SiriusDecisions Planning Assumptions will help leaders uncover key trends to prioritize their resources and investments in the year ahead. Serving 13 roles including B2B chief marketing officers, chief sales officers, demand and account-based marketing...

Read More

TECHTARGET LAUNCHES PROSPECT-LEVEL INTENT™ TO DRAMATICALLY ACCELERATE TECHNOLOGY MARKETING AND SALES ENGAGEMENTS

TechTarget | September 09, 2020

news image

TechTarget, Inc. the global leader in B2B technology purchase intent data and services today announced the release of major new updates to its IT Deal Alert Priority Engine TM platform that significantly increase sales and marketing teams’ abilities to achieve success. This new release focuses on Prospect-Level Intent TM data, unique in the industry, that enhances understanding of individual prospects based on their research, engagement and buying team associations. These enhancements allo...

Read More

BUYER INTENT DATA

BIZZABO ACQUIRES KLIK TO TRANSFORM IN-PERSON EVENTS INTO IMMERSIVE, DATA DRIVEN EXPERIENCES

Bizzabo, Klik | November 17, 2021

news image

Bizzabo, the Event Experience Operating System (OS), has acquired Klik, a Montreal-based event tech startup that has pioneered smart wearables technology to power onsite experiences at live events. Its technology helps event leaders elevate and measure attendee engagement, participation, and networking. The acquisition, announced at "The Future of Event Experiences" hybrid event today, enables Bizzabo to bring new onsite hardware and software expertise in-house as a core product and se...

Read More

ACCOUNT-BASED DATA

LEADANGEL RELEASES REAL-TIME API BASED B2B ROUTER WITH ACCOUNT MATCHING

LeadAngel | December 06, 2021

news image

LeadAngel announces the release of its real-time, API based B2B router, where leads can be routed by invoking an API call on various factors such as pipeline stages, sales territory, lead to account matching, target account list in CRM or outside CRM. With LeadAngel’s API based B2B lead routing, businesses can engage in real-time lead routing and scheduling, with utmost efficiency and accuracy. Check out LeadAngel’s official website for more information.. Tech...

Read More

Forrester | October 05, 2020

news image

FORRESTER RELEASES SIRIUSDECISIONS PLANNING ASSUMPTIONS TO HELP B2B LEADERS ACCELERATE GROWTH IN 2021

To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester (NASDAQ: FORR) today released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester's SiriusDecisions Planning Assumptions will help leaders uncover key trends to prioritize their resources and investments in the year ahead. Serving 13 roles including B2B chief marketing officers, chief sales officers, demand and account-based marketing...

Read More

TechTarget | September 09, 2020

news image

TECHTARGET LAUNCHES PROSPECT-LEVEL INTENT™ TO DRAMATICALLY ACCELERATE TECHNOLOGY MARKETING AND SALES ENGAGEMENTS

TechTarget, Inc. the global leader in B2B technology purchase intent data and services today announced the release of major new updates to its IT Deal Alert Priority Engine TM platform that significantly increase sales and marketing teams’ abilities to achieve success. This new release focuses on Prospect-Level Intent TM data, unique in the industry, that enhances understanding of individual prospects based on their research, engagement and buying team associations. These enhancements allo...

Read More

BUYER INTENT DATA

Bizzabo, Klik | November 17, 2021

news image

BIZZABO ACQUIRES KLIK TO TRANSFORM IN-PERSON EVENTS INTO IMMERSIVE, DATA DRIVEN EXPERIENCES

Bizzabo, the Event Experience Operating System (OS), has acquired Klik, a Montreal-based event tech startup that has pioneered smart wearables technology to power onsite experiences at live events. Its technology helps event leaders elevate and measure attendee engagement, participation, and networking. The acquisition, announced at "The Future of Event Experiences" hybrid event today, enables Bizzabo to bring new onsite hardware and software expertise in-house as a core product and se...

Read More

ACCOUNT-BASED DATA

LeadAngel | December 06, 2021

news image

LEADANGEL RELEASES REAL-TIME API BASED B2B ROUTER WITH ACCOUNT MATCHING

LeadAngel announces the release of its real-time, API based B2B router, where leads can be routed by invoking an API call on various factors such as pipeline stages, sales territory, lead to account matching, target account list in CRM or outside CRM. With LeadAngel’s API based B2B lead routing, businesses can engage in real-time lead routing and scheduling, with utmost efficiency and accuracy. Check out LeadAngel’s official website for more information.. Tech...

Read More