Capstone Insights

Marketing for B2B SaaS is our mainstay. We focus on outcomes, not actions. We have a technical point of view – not just a theoretical one. We challenge assumptions, form opinions, and we write about marketing and related topics. We're experts in B2B SaaS: Demand Gen, Martech, ABM, Lead management, and Funnel diagnostics.

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CORE ABM

SALESLOFT ANNOUNCES PARTNERSHIP WITH LEADING ACCOUNT-BASED PLATFORM 6SENSE

SalesLoft | November 04, 2020

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SalesLoft, the leading provider of the most complete Sales Engagement platform, today announced a partnership with 6sense, a leader in account-based sales and marketing platforms. 6sense helps customers understand prospective buyer behavior, orchestrate multi-channel experiences across the buyer's journey, and gain insights on the challenges these buyers are trying to solve. By integrating with SalesLoft, sellers can use these insights to prioritize which accounts to engage and personalize c...

Read More

WHY DESPITE THE HYPE AI COULD BE FAILING YOUR CUSTOMER EXPERIENCE STRATEGY

Marketing Tech News | January 13, 2020

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Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...

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ABM ACCOUNTS

BOMBORA FEATURED IN HUBSPOT APP MARKETPLACE’S ABM COLLECTION

Bombora, HubSpot | May 06, 2022

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Bombora will feature in the new ABM app collection on the HubSpot App Marketplace. Bombora updated its app in 2021 to help HubSpot users automatically discover net-new in-market businesses to uncover valuable accounts. Bombora’s Company Surge® helps B2B marketing and sales teams to know which businesses are in-market, researching their products and services, and to what extent. These weekly-updated insights are directly integrated into HubSpot so that marketing and sales...

Read More

MOJO MEDIA LABS IS NOW A STORYBRAND CERTIFIED AGENCY

Mojo Media Labs | October 12, 2020

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Mojo Media Labs is pleased to announce they are a StoryBrand Certified Agency as of September 2020. They join a small group of marketing agencies who have earned the certification. StoryBrand is a proven framework to help brands tell a clear and compelling story. As a certified agency, Mojo Media Labs’ entire team received training to implement this proven framework. StoryBrand is an integral part of their marketing services and process, and the certification demonstrates one more way that...

Read More
news image

CORE ABM

SALESLOFT ANNOUNCES PARTNERSHIP WITH LEADING ACCOUNT-BASED PLATFORM 6SENSE

SalesLoft | November 04, 2020

SalesLoft, the leading provider of the most complete Sales Engagement platform, today announced a partnership with 6sense, a leader in account-based sales and marketing platforms. 6sense helps customers understand prospective buyer behavior, orchestrate multi-channel experiences across the buyer's journey, and gain insights on the challenges these buyers are trying to solve. By integrating with SalesLoft, sellers can use these insights to prioritize which accounts to engage and personalize c...

Read More
news image

WHY DESPITE THE HYPE AI COULD BE FAILING YOUR CUSTOMER EXPERIENCE STRATEGY

Marketing Tech News | January 13, 2020

Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...

Read More
news image

ABM ACCOUNTS

BOMBORA FEATURED IN HUBSPOT APP MARKETPLACE’S ABM COLLECTION

Bombora, HubSpot | May 06, 2022

Bombora will feature in the new ABM app collection on the HubSpot App Marketplace. Bombora updated its app in 2021 to help HubSpot users automatically discover net-new in-market businesses to uncover valuable accounts. Bombora’s Company Surge® helps B2B marketing and sales teams to know which businesses are in-market, researching their products and services, and to what extent. These weekly-updated insights are directly integrated into HubSpot so that marketing and sales...

Read More
news image

MOJO MEDIA LABS IS NOW A STORYBRAND CERTIFIED AGENCY

Mojo Media Labs | October 12, 2020

Mojo Media Labs is pleased to announce they are a StoryBrand Certified Agency as of September 2020. They join a small group of marketing agencies who have earned the certification. StoryBrand is a proven framework to help brands tell a clear and compelling story. As a certified agency, Mojo Media Labs’ entire team received training to implement this proven framework. StoryBrand is an integral part of their marketing services and process, and the certification demonstrates one more way that...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us