Capstone Insights

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Marketing for B2B SaaS is our mainstay. We focus on outcomes, not actions. We have a technical point of view – not just a theoretical one. We challenge assumptions, form opinions, and we write about marketing and related topics. We're experts in B2B SaaS: Demand Gen, Martech, ABM, Lead management, and Funnel diagnostics.

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Account Based Data

MADISON LOGIC NAMED A LEADER IN 2022 QUADRANT KNOWLEDGE SOLUTIONS’ SPARK MATRIX

Madison Logic | June 08, 2022

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On June 7, Madison Logic announced that it was named a Technology Leader by Quadrant Knowledge Solutions, a global advisory and consulting firm, in its 2022 SPARK Matrix analysis of the global ABM market. “Successful enterprise marketers leverage account-based strategies to accelerate growth,” said Tom O’Regan, CEO of Madison Logic. “Successful enterprise marketers leverage account-based strategies to accelerate growth,&rdq...

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Account Based Execution

ROLLWORKS NAMED MOST IMPLEMENTABLE IN ACCOUNT-BASED ADVERTISING AND CROSS-CHANNEL ADVERTISING IN G2’S FALL GRID REPORT

RollWorks | September 23, 2022

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Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as a trusted partner for B2B companies looking to accelerate revenue growth. The company announced that in the G2 Fall 2022 Grid Report, out today, RollWorks received 29 new awards, including 15 leader awards, and ranked #1 in two reports and in the top 5 in 41 reports across: Account-based Advertising – ranked #1 Account-...

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Core ABM, ABM Accounts

STIRISTA’S ACCOUNT BASED MARKETING (ABM) RESEARCH SURVEY FINDS 70% OF BUSINESSES PLAN TO INVEST IN ABM TECHNOLOGY IN 2023

Stirista | December 09, 2022

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Stirista, the leader in data-driven performance marketing solutions, today released new research showing that 70 percent of B2B digital marketing leaders plan to invest in Account Based Marketing (ABM) technology in 2023. Stirista’s ABM survey of marketing executives from 200+ U.S. B2B businesses also revealed the expected continued growth of ABM technologies, the importance of identity data and building the right consumer profile, and the need for a multichannel platform that streamlines ...

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METADATA.IO SWEEPS AS LEADER IN G2’S ACCOUNT-BASED ADVERTISING CATEGORY

Metadata | October 12, 2020

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Metadata io, the autonomous demand generation platform, today announced a company first- a full sweep in the top leadership position in the most recent G2 Fall 2020 Grid® Report for the Account-Based Advertising category, proving the ABM market is shifting towards demand technologies. Metadata is a leader in all account-based categories, including account-based advertising, account-based orchestration, and account-based analytics. Metadata was rated #1 for 5 out of 5 of the account-based adv...

Read More
news image

Account Based Data

MADISON LOGIC NAMED A LEADER IN 2022 QUADRANT KNOWLEDGE SOLUTIONS’ SPARK MATRIX

Madison Logic | June 08, 2022

On June 7, Madison Logic announced that it was named a Technology Leader by Quadrant Knowledge Solutions, a global advisory and consulting firm, in its 2022 SPARK Matrix analysis of the global ABM market. “Successful enterprise marketers leverage account-based strategies to accelerate growth,” said Tom O’Regan, CEO of Madison Logic. “Successful enterprise marketers leverage account-based strategies to accelerate growth,&rdq...

Read More
news image

Account Based Execution

ROLLWORKS NAMED MOST IMPLEMENTABLE IN ACCOUNT-BASED ADVERTISING AND CROSS-CHANNEL ADVERTISING IN G2’S FALL GRID REPORT

RollWorks | September 23, 2022

Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as a trusted partner for B2B companies looking to accelerate revenue growth. The company announced that in the G2 Fall 2022 Grid Report, out today, RollWorks received 29 new awards, including 15 leader awards, and ranked #1 in two reports and in the top 5 in 41 reports across: Account-based Advertising – ranked #1 Account-...

Read More
news image

Core ABM, ABM Accounts

STIRISTA’S ACCOUNT BASED MARKETING (ABM) RESEARCH SURVEY FINDS 70% OF BUSINESSES PLAN TO INVEST IN ABM TECHNOLOGY IN 2023

Stirista | December 09, 2022

Stirista, the leader in data-driven performance marketing solutions, today released new research showing that 70 percent of B2B digital marketing leaders plan to invest in Account Based Marketing (ABM) technology in 2023. Stirista’s ABM survey of marketing executives from 200+ U.S. B2B businesses also revealed the expected continued growth of ABM technologies, the importance of identity data and building the right consumer profile, and the need for a multichannel platform that streamlines ...

Read More
news image

METADATA.IO SWEEPS AS LEADER IN G2’S ACCOUNT-BASED ADVERTISING CATEGORY

Metadata | October 12, 2020

Metadata io, the autonomous demand generation platform, today announced a company first- a full sweep in the top leadership position in the most recent G2 Fall 2020 Grid® Report for the Account-Based Advertising category, proving the ABM market is shifting towards demand technologies. Metadata is a leader in all account-based categories, including account-based advertising, account-based orchestration, and account-based analytics. Metadata was rated #1 for 5 out of 5 of the account-based adv...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us