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Marketing for B2B SaaS is our mainstay. We focus on outcomes, not actions. We have a technical point of view – not just a theoretical one. We challenge assumptions, form opinions, and we write about marketing and related topics. We're experts in B2B SaaS: Demand Gen, Martech, ABM, Lead management, and Funnel diagnostics.

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ABM ACCOUNTS

MRP DEBUTS NEXT-GENERATION ENTERPRISE ABM EVENT

MRP | November 03, 2021

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MRP Prelytix™, the only enterprise-class predictive Account-Based Sales and Marketing platform, today announced it will be hosting Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success, an event for enterprise marketers and industry experts in Europe, the Americas, and APAC taking place on November 11. This global event is the first of its kind in ABM, bringing together industry analysts, researchers and the enterprise marketing community to explore the unique challenges and ...

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ACCOUNT BASED DATA

INDUSTRY EXPERTS TO SHARE INSIGHTS ON CONSUMER EXPERIENCES & THE FUTURE OF DATA AT THE 2022 LEAD GENERATION WORLD CONFERENCE

Digital Media Solutions | January 03, 2022

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Three seasoned industry leaders from Digital Media Solutions, Inc. (DMS) are set to speak at the 2022 Lead Generation World Conference. In two thought leadership sessions, Jason Rudolph (Chief Technology Officer), Kathy Bryan (Chief Marketing Officer) and Lauren Konopelski (Director of Social Media) will take the stage to discuss actionable strategies and share insights. Jason Rudolph is the panelist for the “The Marriage Between Data and Consumer Experience: How the Industr...

Read More

ACCOUNT BASED DATA

DUN & BRADSTREET LAUNCHES D&B CONNECT TO SUPPORT DATA MANAGEMENT

Dun & Bradstreet | October 16, 2020

news image

Dun & Bradstreet, a global provider of business decision data and analytics, has launched a self-service data management platform. D&B Connect aims to help marketing and sales professionals inform and empower their datasets for optimal data management and usage. The self-service platform is designed for data management, leveraging Dun & Bradstreet’s AI-powered algorithms and global dataset to access, clean, enrich and manage data. The solution also provides users with a complet...

Read More

ACCOUNT BASED DATA

NEW GONG AND WORKATO INTEGRATION MAKES SALES DATA MORE VISIBLE AND ACTIONABLE ACROSS THE ENTERPRISE

Workato, Gong | August 25, 2022

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Gong, the Reality Platform™ leveraging artificial intelligence to transform go-to-market teams, today announced an integration with Workato, the leading enterprise automation platform, that securely makes customer interaction data across all applications in an organization more accessible and actionable for go-to-market teams. The Gong and Workato integration makes it easy to build secure, custom workflows between the Gong Reality Platform and more than 1,000 enterprise appl...

Read More
news image

ABM ACCOUNTS

MRP DEBUTS NEXT-GENERATION ENTERPRISE ABM EVENT

MRP | November 03, 2021

MRP Prelytix™, the only enterprise-class predictive Account-Based Sales and Marketing platform, today announced it will be hosting Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success, an event for enterprise marketers and industry experts in Europe, the Americas, and APAC taking place on November 11. This global event is the first of its kind in ABM, bringing together industry analysts, researchers and the enterprise marketing community to explore the unique challenges and ...

Read More
news image

ACCOUNT BASED DATA

INDUSTRY EXPERTS TO SHARE INSIGHTS ON CONSUMER EXPERIENCES & THE FUTURE OF DATA AT THE 2022 LEAD GENERATION WORLD CONFERENCE

Digital Media Solutions | January 03, 2022

Three seasoned industry leaders from Digital Media Solutions, Inc. (DMS) are set to speak at the 2022 Lead Generation World Conference. In two thought leadership sessions, Jason Rudolph (Chief Technology Officer), Kathy Bryan (Chief Marketing Officer) and Lauren Konopelski (Director of Social Media) will take the stage to discuss actionable strategies and share insights. Jason Rudolph is the panelist for the “The Marriage Between Data and Consumer Experience: How the Industr...

Read More
news image

ACCOUNT BASED DATA

DUN & BRADSTREET LAUNCHES D&B CONNECT TO SUPPORT DATA MANAGEMENT

Dun & Bradstreet | October 16, 2020

Dun & Bradstreet, a global provider of business decision data and analytics, has launched a self-service data management platform. D&B Connect aims to help marketing and sales professionals inform and empower their datasets for optimal data management and usage. The self-service platform is designed for data management, leveraging Dun & Bradstreet’s AI-powered algorithms and global dataset to access, clean, enrich and manage data. The solution also provides users with a complet...

Read More
news image

ACCOUNT BASED DATA

NEW GONG AND WORKATO INTEGRATION MAKES SALES DATA MORE VISIBLE AND ACTIONABLE ACROSS THE ENTERPRISE

Workato, Gong | August 25, 2022

Gong, the Reality Platform™ leveraging artificial intelligence to transform go-to-market teams, today announced an integration with Workato, the leading enterprise automation platform, that securely makes customer interaction data across all applications in an organization more accessible and actionable for go-to-market teams. The Gong and Workato integration makes it easy to build secure, custom workflows between the Gong Reality Platform and more than 1,000 enterprise appl...

Read More