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NEW ROLLWORKS DATA: B2B REVENUE TEAMS AGREE THAT THE LEAD IS NOT DEAD, BUT IT'S ALSO NOT ENOUGH

PR Newswire | April 25, 2023

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Account-based marketing platform RollWorks, a division of NextRoll, today announced new research from B2B sellers and marketers that reveals what's really needed when it comes to B2B revenue generation, including the importance of the lead as part of a broader fit-focused, multi-signal approach. "We'll believe the lead is dead when sales does," said Jodi Cerretani, VP of marketing at RollWorks. "Despite marketing slogans from those seeking to bury the lead...

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Account Based Data

CONVERSICA PARTNERS WITH GAINSIGHT

Conversica, Gainsight | August 17, 2022

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Conversica, a provider of conversational artificial intelligence solutions, has integrated with customer success platform Gainsight, enabling customer success teams to deploy AI-powered digital assistants, all triggered by data from Gainsight. Conversica's Conversation Automation solution gives teams their own personalized assistants for proactive communication with customers. With the new Conversica and Gainsight integration, digital assistants can do the follo...

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ABM Accounts

DUN & BRADSTREET INTRODUCES D&B REV.UP ABX, THE INDUSTRY'S FIRST OPEN REVTECH PLATFORM

Dun & Bradstreet | May 07, 2021

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Dun & Bradstreet Holdings, Inc., a leading global provider of market decisions data and analytics, today launched D&B Rev.Up, an inclusive and agnostic platform that aligns teams, data, and technologies to provide meaningful and engaging buyers interactions for target accounts. D&B Rev.Up ABX is the market's first product to combine first- and third-party data, activation features, and analysis on top of the industry-leading customer data platform (CDP) providing sales and market...

Read More

Account Based Analytics

CEIR LAUNCHES OPTIMISTIC FIRST REPORT IN OMNICHANNEL MARKETING INSIGHTS SERIES

Center for Exhibition Industry Research | December 28, 2021

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The Center for Exhibition Industry Research (CEIR) recently released Report One: Marketing Channel Mix During Pandemic and Outlook Moving Forward for Brand Marketers That Exhibit at B2B Exhibitions from its newest research series, Omnichannel Marketing Insights. The series details omnichannel marketing practices while the pandemic shut down the business-to-business (B2B) exhibition industry in mid-March 2020 and anticipated plans moving forward through 2022. Along with benchmarks ...

Read More
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Targeted Account Strategy

NEW ROLLWORKS DATA: B2B REVENUE TEAMS AGREE THAT THE LEAD IS NOT DEAD, BUT IT'S ALSO NOT ENOUGH

PR Newswire | April 25, 2023

Account-based marketing platform RollWorks, a division of NextRoll, today announced new research from B2B sellers and marketers that reveals what's really needed when it comes to B2B revenue generation, including the importance of the lead as part of a broader fit-focused, multi-signal approach. "We'll believe the lead is dead when sales does," said Jodi Cerretani, VP of marketing at RollWorks. "Despite marketing slogans from those seeking to bury the lead...

Read More
news image

Account Based Data

CONVERSICA PARTNERS WITH GAINSIGHT

Conversica, Gainsight | August 17, 2022

Conversica, a provider of conversational artificial intelligence solutions, has integrated with customer success platform Gainsight, enabling customer success teams to deploy AI-powered digital assistants, all triggered by data from Gainsight. Conversica's Conversation Automation solution gives teams their own personalized assistants for proactive communication with customers. With the new Conversica and Gainsight integration, digital assistants can do the follo...

Read More
news image

ABM Accounts

DUN & BRADSTREET INTRODUCES D&B REV.UP ABX, THE INDUSTRY'S FIRST OPEN REVTECH PLATFORM

Dun & Bradstreet | May 07, 2021

Dun & Bradstreet Holdings, Inc., a leading global provider of market decisions data and analytics, today launched D&B Rev.Up, an inclusive and agnostic platform that aligns teams, data, and technologies to provide meaningful and engaging buyers interactions for target accounts. D&B Rev.Up ABX is the market's first product to combine first- and third-party data, activation features, and analysis on top of the industry-leading customer data platform (CDP) providing sales and market...

Read More
news image

Account Based Analytics

CEIR LAUNCHES OPTIMISTIC FIRST REPORT IN OMNICHANNEL MARKETING INSIGHTS SERIES

Center for Exhibition Industry Research | December 28, 2021

The Center for Exhibition Industry Research (CEIR) recently released Report One: Marketing Channel Mix During Pandemic and Outlook Moving Forward for Brand Marketers That Exhibit at B2B Exhibitions from its newest research series, Omnichannel Marketing Insights. The series details omnichannel marketing practices while the pandemic shut down the business-to-business (B2B) exhibition industry in mid-March 2020 and anticipated plans moving forward through 2022. Along with benchmarks ...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us