ClearEdge Marketing

Programmatic ABM

Episerver | October 23, 2020

Digital experience company Episerver has acquired delivery and experimentation software provider Optimizely, aiming to help users improve their go-to-market strategy through customer insights, product testing and improved digital experiences. By acquiring Optimizely’s experimentation and optimization capabilities, Episerver can provide its users with enhanced customer and product insights that increase agility when testing and delivering customer experiences. Users can use these insights a...

Uberflip | May 25, 2020

The Uberflip Marketplace acts as an ecosystem of apps and integrations, dedicated to helping marketers connect Uberflip with their martech stack to seamlessly orchestrate the buyer journey. The Uberflip Marketplac...

Targeted Account Strategy

RollWorks | September 20, 2023

RollWorks released Hot Contacts, a unique feature that supplements the marketing qualified lead (MQL) list with sales-ready prospects. The company has distributed more than 1.5 million sales-ready leads to its beta customers since March, each receiving an average of 200 leads per quarter. Hot Contacts enables marketers to define ...

Account Based Data

Creatio | November 02, 2022

Creatio, a global vendor of one platform to automate workflows and CRM with no-code and a maximum degree of freedom, has been recognized in the 2022 Gartner Critical Capabilities for B2B Marketing Automation Platforms (MAP) report for its product Marketing Creatio. Creatio ranks third in New Customer Acquisition, Account-Based Marketing, and Customer Retention/Upsell Use Cases within the report amongst 12 MAP vendors. This Critical Capabilities report is the companion of Magic Qua...