Coastal Brands

coastalbrands.com.au

The focus is strategy, branding and marketing services for small business, clubs and Not For Profits My track record prior to starting Coastal Brands includes 16+ years in marketing related roles for various not for profits.

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ACCOUNT BASED EXECUTION

OPTIMIZELY ANNOUNCES DOUBLE-DIGIT GROWTH OF WELCOME FOLLOWING ACQUISITION

Optimizely | September 05, 2022

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Optimizely, the leading digital experience platform (DXP) provider, today announced strong growth of Welcome, its content marketing platform (CMP) that brings teams together on a single solution to ideate, collaborate on assets, and execute campaigns, following its acquisition last year. In the eight months since the acquisition, the Welcome business has seen consistent quarter-over-quarter growth, resulting in year-over-year growth of over 60%. To date, 19 Optimizely customers in...

Read More

ACCOUNT BASED DATA

TERMINUS LANDS IN NEW TECH B2B CUSTOMER DATA PLATFORMS, Q3 2021 REPORT

Terminus | October 07, 2021

news image

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced it has been included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report. Terminus is the only included late stage vendor in both the embedded and standalone customer data platform (CDP) functionality segments. The inclusion comes after Terminus announced its acquisition of leading B2B CDP, Zylotech, ...

Read More

ACCOUNT BASED ADVERTISING

CHRIS CUNNINGHAM DISCUSSES CLICKUP’S VALUE-BASED MARKETING STRATEGIES

PRWeb | May 15, 2023

news image

With an explosion of marketing campaigns and ads everywhere around, marketing is now entering a new era where businesses and marketing teams put the customers in the center and deliver messaging that focuses on their wants and needs while bringing them specific value. DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Chris Cunningham, head of influencer marketing and a founding member of ClickUp to learn more about the company’s value-based mar...

Read More

ACCOUNT BASED DATA

WHY DESPITE THE HYPE AI COULD BE FAILING YOUR CUSTOMER EXPERIENCE STRATEGY

Marketing Tech News | January 13, 2020

news image

Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...

Read More
news image

ACCOUNT BASED EXECUTION

OPTIMIZELY ANNOUNCES DOUBLE-DIGIT GROWTH OF WELCOME FOLLOWING ACQUISITION

Optimizely | September 05, 2022

Optimizely, the leading digital experience platform (DXP) provider, today announced strong growth of Welcome, its content marketing platform (CMP) that brings teams together on a single solution to ideate, collaborate on assets, and execute campaigns, following its acquisition last year. In the eight months since the acquisition, the Welcome business has seen consistent quarter-over-quarter growth, resulting in year-over-year growth of over 60%. To date, 19 Optimizely customers in...

Read More
news image

ACCOUNT BASED DATA

TERMINUS LANDS IN NEW TECH B2B CUSTOMER DATA PLATFORMS, Q3 2021 REPORT

Terminus | October 07, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced it has been included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report. Terminus is the only included late stage vendor in both the embedded and standalone customer data platform (CDP) functionality segments. The inclusion comes after Terminus announced its acquisition of leading B2B CDP, Zylotech, ...

Read More
news image

ACCOUNT BASED ADVERTISING

CHRIS CUNNINGHAM DISCUSSES CLICKUP’S VALUE-BASED MARKETING STRATEGIES

PRWeb | May 15, 2023

With an explosion of marketing campaigns and ads everywhere around, marketing is now entering a new era where businesses and marketing teams put the customers in the center and deliver messaging that focuses on their wants and needs while bringing them specific value. DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Chris Cunningham, head of influencer marketing and a founding member of ClickUp to learn more about the company’s value-based mar...

Read More
news image

ACCOUNT BASED DATA

WHY DESPITE THE HYPE AI COULD BE FAILING YOUR CUSTOMER EXPERIENCE STRATEGY

Marketing Tech News | January 13, 2020

Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...

Read More