Coastal Brands

Belkins
The focus is strategy, branding and marketing services for small business, clubs and Not For Profits My track record prior to starting Coastal Brands includes 16+ years in marketing related roles for various not for profits.

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WHY HYPER-PERSONALIZATION IS KEY FOR MARKETERS IN 2020

Social Media Today | January 14, 2020

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In the words of Malcolm Gladwell, marketers in 2020 have finally reached the 'tipping point' where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends. The shift to more towards personalized, targeted shopping experiences is largely due to the advancements in marketing technology, with elements of machine learning, artificial intelligence and biometric identification all becom...

Read More

ABM ACCOUNTS

THE CMO'S GUIDE TO ACCOUNT-BASED MARKETING HAS BEEN RELEASED BY JABMO

Jabmo | April 30, 2021

news image

Jabmo, the leading provider of Account-Based Marketing to the manufacturing and Life Sciences, has released a new white paper for CMOs aiming to interact with key account buyers and accelerate sales growth through digital marketing. The white paper, titled "The CMO's Guide To Account-Based Marketing in Manufacturing & Life Sciences," explains how an account-centric approach to digital marketing will better solve the emerging reality of B2B buying and selling. Man...

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TERMINUS ENHANCES ACCOUNT-BASED PLATFORM TO HELP CUSTOMERS BETTER IDENTIFY AND REACH BUYING TEAMS IN REMOTE WORK ENVIRONMENT

Terminus | September 23, 2020

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Terminus, the leading account-based marketing platform, today releases new capabilities in the Terminus Engagement Hub that better connect buying teams with target audiences, no matter where they are. The newest Terminus release features the first-ever mobile app for running ABM and Chat from your phone, enhanced household IP identification, and next-generation ad retargeting....

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DEMANDBASE ACQUIRES ENGAGIO

Demandbase | June 16, 2020

news image

Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase's leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase's revenue growth from $100 million to reach its next immediate milestone of $250 million. Demandbase and Engagio joining for...

Read More

Social Media Today | January 14, 2020

news image

WHY HYPER-PERSONALIZATION IS KEY FOR MARKETERS IN 2020

In the words of Malcolm Gladwell, marketers in 2020 have finally reached the 'tipping point' where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends. The shift to more towards personalized, targeted shopping experiences is largely due to the advancements in marketing technology, with elements of machine learning, artificial intelligence and biometric identification all becom...

Read More

ABM ACCOUNTS

Jabmo | April 30, 2021

news image

THE CMO'S GUIDE TO ACCOUNT-BASED MARKETING HAS BEEN RELEASED BY JABMO

Jabmo, the leading provider of Account-Based Marketing to the manufacturing and Life Sciences, has released a new white paper for CMOs aiming to interact with key account buyers and accelerate sales growth through digital marketing. The white paper, titled "The CMO's Guide To Account-Based Marketing in Manufacturing & Life Sciences," explains how an account-centric approach to digital marketing will better solve the emerging reality of B2B buying and selling. Man...

Read More

Terminus | September 23, 2020

news image

TERMINUS ENHANCES ACCOUNT-BASED PLATFORM TO HELP CUSTOMERS BETTER IDENTIFY AND REACH BUYING TEAMS IN REMOTE WORK ENVIRONMENT

Terminus, the leading account-based marketing platform, today releases new capabilities in the Terminus Engagement Hub that better connect buying teams with target audiences, no matter where they are. The newest Terminus release features the first-ever mobile app for running ABM and Chat from your phone, enhanced household IP identification, and next-generation ad retargeting....

Read More

Demandbase | June 16, 2020

news image

DEMANDBASE ACQUIRES ENGAGIO

Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase's leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase's revenue growth from $100 million to reach its next immediate milestone of $250 million. Demandbase and Engagio joining for...

Read More