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Targeted Account Strategy
Business Wire | July 07, 2023
Bloomreach, the world’s #1 Commerce Experience Cloud, today announced the support of Open Authorization (OAuth) 2.0 authentication for webhooks, an industry standard protocol for authentication that enables third-party applications to access a user's data without sharing their credentials. Businesses will now have the ability to integrate Bloomreach Engagement with popular third-party applications that require OAuth through webhooks, safely connecting real-time data in and out Bl...
ABM Accounts
MRP | April 26, 2022
MRP, the only enterprise-class account-based sales & marketing platform, announced plans to reveal its latest research into enterprise ABM success at the Forrester B2B Summit North America. As a Platinum sponsor and ABM thought leader, MRP will provide attendees with access and insights into the latest strategies and technologies propelling enterprise marketing success. Through product demos and case studies with leading B2B marketers, MRP (booth 514) will reveal how to orches...
Account Based Data
Acxiom, Salesforce | July 26, 2022
Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom is now part of the expanded Marketing Cloud Customer Data Platform ecosystem and has created a dedicated, global Salesforce practice. The practice will provide high-performing marketing solutions to the enterprise, bringing Acxiom’s data management, digital campaign management, and identity capabilities to the Sales...
Adobe | March 17, 2020
Adobe spent $4.75 billion acquiring Marketo in 2018 and recently made what officials call one of its most significant integrations post-acquisition. The company announced an Adobe Experience Manager Asset (AEM Assets) Selector, which allows Marketo Engage users to access assets from Adobe’s digital asset management (DAM) offering. This integration announced in its Release Notes for January 2020 is available for Marketo customers who are also customers of AEM Assets (the Adobe DAM) and have...
ACCOUNT BASED EXECUTION
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