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ACCOUNT BASED DATA
ON24 | May 12, 2022
ON24 today announced new account-based marketing (ABM) capabilities across the ON24 platform for sales and marketing to drive greater personalization with buyers. With first-party data and audience insights captured during ON24 digital experiences, organizations can dynamically personalize webinars, content hubs, and landing pages with logos and banners, as well as content based on an individual’s title, company, industry, and interests. Now sales and marketing can target individual buyers...
TechTarget | April 02, 2020
TechTarget launched Verified MSP Targeting which is powered by Priority Engine Purchase intent platform. This new offering will help IT vendors better engage active accounts and prospects within growing managed...
Business Wire | May 15, 2023
ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, has been recognized by TrustRadius with seven 2023 Top Rated Awards for customer satisfaction. ZoomInfo’s SalesOS platform was honored in the Intent Data, Sales Intelligence Software, and Market Intelligence Software categories. The company’s conversation intelligence solution, Chorus, repeated as a winner in the Sales Enablement, Sales Coaching, Call Recording, and Conversation In...
CORE ABM, ACCOUNT BASED EXECUTION
Influ2 | December 14, 2022
Influ2, the first person-based advertising (PBA) platform today released “Beyond Alignment: A New Approach to Sales and Marketing for B2B,” a webinar addressing how organizations need to prepare for an economic downturn. The webinar, led by Dmitri Lisitski, CEO and co-founder of Influ2, and featuring Malachi Threadgill, principal analyst of account-based marketing (ABM) at Forrester, a leading global research and advisory firm, also discusses how businesses can structure their approa...
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