Demand by Design

ABM ACCOUNTS

Outreach | August 04, 2021

Outreach, the fastest-growing provider of sales analytics and engagement platforms, announced today the appointment of Melton Littlepage as chief marketing officer. Littlepage now manages the worldwide marketing strategy team, which includes product, brand, demand generation, communications, and technology alliances, in order to push business and extend Outreach's category leadership. Littlepage is a seasoned software marketing manager with a solid track record of driving busi...

ABM ACCOUNTS

Demandbase | January 20, 2022

Demandbase, the B2B go-to-market leader, today announced it has updated its company taxonomies to provide users with a deeper understanding of their customer and prospect accounts. This enables users to easily identify whether a company is a global parent, subsidiary, branch or independent company (e.g. not part of a corporate family tree). Available in both Demandbase Data Cloud and Demandbase Sales Intelligence Cloud, these changes promote higher account and lead match rates and more accuracy ...

xiQ, Inc | July 14, 2020

xiQ, the leading Account-Based Marketing (ABM) platform and pioneer of Personality-Driven Engagement (PDE), earns a total of 5 badges in the ABM category on G2. xiQ's commitment to empowering B2B professionals with the best-in-class Account-Based Sales. xiQ's recognition in these categories is purely based on authenticated client reviews provided by xiQ's reputable enterprise customers who have taken time to complete G2's extensive review questionnaire. Companies are starting to ...

CORE ABM

Conversica, 6sense | May 04, 2022

On May 3, Conversica, Inc., the leading provider of conversational AI solutions for enterprise revenue teams, announced a new conversational account-based marketing integration with 6sense. 6sense is a platform for B2B organizations generating predictable revenue. This integration will build on the growing success of the conversational ABM product launched in November 2021 and help Conversica AI Assistants to utilize high-quality account and intent data from 6sense to identify whom to target and...