Demand by Design

True Influence | August 26, 2020

True Influence®, the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud™ for intent-driven, multi-channel account-based demand generation. This new solution provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels. The True...

B2Lead | June 03, 2020

B2Lead’s ABM program is designed to analyze and interpret intent data for insights into a business’ teleprospecting accepted leads. The program’s data-driven approach aims to arm users with intent data of target busine...

ACCOUNT BASED DATA

Digital Media Solutions | January 03, 2022

Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced a premier lineup of seasoned industry leaders to speak at this year’s Lead Generation World conference. Chief Technology Officer (CTO) Jason Rudolph, Chief Marketing Officer (CMO) Kathy Bryan and Director of Social Media Lauren Konopelski of DMS will provide actionable strategies and expert insights during two impactfu...

ABM ACCOUNTS

Ocean.io | January 17, 2022

On January 14, Ocean.io, a B2B data platform, announced that it raised $7 million from Peak Investments and existing investors to build strong thought-leadership and expand its presence in current and new markets. Ocean.io is a Copenhagen-based martech start-up that uses artificial intelligence to help enterprises identify lucrative business targets. As more and more businesses are adopting account-based marketing to grow their revenue. The start-up aims to make ABM intelligent an...