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Dun & Bradstreet | June 16, 2020
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform. The new platform release dramatically improves how B2B marketers can attract, engage and convert their buyers with new capabilities, including built-in account-based ads and account-based engagement reporting and analytics. "B2B marketers are increasingly being asked to do more with less so they are turning to ...
CORE ABM
RollWorks | April 05, 2022
RollWorks, a division of NextRoll, today announced continued momentum as the account-based marketing (ABM) platform high-growth companies rely on to accelerate revenue. RollWorks has been identified as a Strong Performer in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022, published in March by Forrester. The report states that "RollWorks has aligned with other high-quality, less expensive marketing technologies to distinguish itself as a feature-rich...
ACCOUNT BASED DATA
ON24 | October 14, 2021
ON24, a digital experience platform, welcomed Leo Ryan as its VP of Customer Success in EMEA. In his new role, Ryan will provide local support to help EMEA customers leverage the full power of the ON24 platform to create, scale and personalize engaging digital experiences for demand generation, partner enablement and event marketing. Ryan joins the company with more than 20 years of experience leading digital innovation and marketing initiatives for SaaS startups and brands such a...
Demandbase | June 16, 2020
Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase's leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase's revenue growth from $100 million to reach its next immediate milestone of $250 million. Demandbase and Engagio joining for...
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