Demand Marketing

create-demand.com

The Demand Companies are dedicated to creating value for our clients by creating demand for their products and services. Demand specializes in business-to-business lead generation, qualification and appointment setting in support of our clients' business development efforts. From market identification, through campaign development and deployment, we help sales and marketing organizations become more productive and efficient by identifying and qualifyiing new opportunities, filling their sales pipelines, and enhacing their business development activities.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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A TEMPLATE FOR MEASURING DEMAND MARKETING ORCHESTRATION

Business 2 Community | May 26, 2017

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At what point in your demand generation process do you start with attribution reporting? Are you able to pinpoint marketing’s influence through the duration of the funnel?For most of us, we get started at the point of inquiry, because that’s where our marketing automation platform starts providing us with detailed metrics. But the customer lifecycle doesn’t start with an inquiry. It starts with identifying new targets – something we must be doing constantly, every day.In ...

Read More

Account Based Execution,ABM Accounts

ENGAGIO JOINS THE LINKEDIN MARKETING PARTNER PROGRAM

Engagio | January 14, 2020

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Engagio, the leader in B2B marketing engagement software, today announces it has joined the LinkedIn® Marketing Partner Program. Through an integration with the LinkedIn Matched Audiences API, Engagio Orchestrate customers can now automate the targeting of specific audiences at key accounts through the buyer's journey, saving time and money. For example, as an account moves from Awareness to Consideration to Customer and beyond in the buyer’s journey, accounts will automatically mo...

Read More

BRIGHTCOVE LAUNCHES NEW DEMAND GENERATION APPLICATION, BRIGHTCOVE CAMPAIGN

Brightcove | January 14, 2020

news image

Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today announced Brightcove Campaign™, a purpose-built application that enables marketers to easily create video-driven marketing campaigns that yield insightful data with the ability to compare video performance to a variety of industry benchmarks. Marketers can now generate, maintain, and optimize campaigns, and boost overall marketing efficiency all from one app built to seamlessly fit into their daily work...

Read More

Account Based Data

WHY DESPITE THE HYPE AI COULD BE FAILING YOUR CUSTOMER EXPERIENCE STRATEGY

Marketing Tech News | January 13, 2020

news image

Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...

Read More
news image

A TEMPLATE FOR MEASURING DEMAND MARKETING ORCHESTRATION

Business 2 Community | May 26, 2017

At what point in your demand generation process do you start with attribution reporting? Are you able to pinpoint marketing’s influence through the duration of the funnel?For most of us, we get started at the point of inquiry, because that’s where our marketing automation platform starts providing us with detailed metrics. But the customer lifecycle doesn’t start with an inquiry. It starts with identifying new targets – something we must be doing constantly, every day.In ...

Read More
news image

Account Based Execution,ABM Accounts

ENGAGIO JOINS THE LINKEDIN MARKETING PARTNER PROGRAM

Engagio | January 14, 2020

Engagio, the leader in B2B marketing engagement software, today announces it has joined the LinkedIn® Marketing Partner Program. Through an integration with the LinkedIn Matched Audiences API, Engagio Orchestrate customers can now automate the targeting of specific audiences at key accounts through the buyer's journey, saving time and money. For example, as an account moves from Awareness to Consideration to Customer and beyond in the buyer’s journey, accounts will automatically mo...

Read More
news image

BRIGHTCOVE LAUNCHES NEW DEMAND GENERATION APPLICATION, BRIGHTCOVE CAMPAIGN

Brightcove | January 14, 2020

Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today announced Brightcove Campaign™, a purpose-built application that enables marketers to easily create video-driven marketing campaigns that yield insightful data with the ability to compare video performance to a variety of industry benchmarks. Marketers can now generate, maintain, and optimize campaigns, and boost overall marketing efficiency all from one app built to seamlessly fit into their daily work...

Read More
news image

Account Based Data

WHY DESPITE THE HYPE AI COULD BE FAILING YOUR CUSTOMER EXPERIENCE STRATEGY

Marketing Tech News | January 13, 2020

Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...

Read More