DemandWorks Media

CORE ABM

Influ2 | July 08, 2022

Influ2, the first Person-Based Advertising (PBA) platform, released its Buying Group Marketing report in partnership with B2B Marketing. The report shares how Buying Group Marketing improves sales strategies, experiences and results while building on an Account-Based Marketing (ABM) approach. Since its development in the early 2000s, ABM has helped organizations close deals faster by improving the customer journey. However, as modern customers expect a more relevant experience, a ...

ABM ACCOUNTS

Intentsify | May 23, 2022

Intentsify, the Intelligence Activation Platform and Demand Activation Programs provider, today announced the launch of its brand-new website, designed to streamline and enrich the site visitor experience. “We’re thrilled to announce the launch of the completely redesigned Intentsify website. The new site aims to serve every web visitor, whether they’re in the market for buyer and account intent data, advanced intelligence activation tools, demand g...

Alyce | July 10, 2020

Alyce, an AI-powered personal gifting and swag platform, announced an integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or add personal videos from Vidyard directly within the Alyce gifting flow. The initiative aims to help sales teams create deeper, more personal bonds and connections with prospects and customers....

CORE ABM

Madison Logic | December 08, 2021

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that Quadrant Knowledge Solutions, a global advisory and consulting firm, named Madison Logic a 2021 Technology Leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market. Madison Logic is celebrating a record-breaking year featuring record growth and client retention across all three regions of its client base. Read More