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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
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Core ABM
MRP | June 11, 2020
Independent Research Firm Recognizes that MRP Prelytix Best Suits Large Enterprises. MRP Prelytix is the only ABM platform designed for sales and marketing professionals that operate their programs across multiple product lines, industries, and geograp...
Account Based Data
Sendoso | December 16, 2022
Sendoso, the leader in delivering branded, B2B experiences through gifting, today announced the launch of Elevate 2023, an exclusive customer event for marketers to share invaluable insights into streamlining their sending strategies to drive revenue. The two-day, invite-only event will take place January 11-12 at the Aria Resort in Las Vegas, and will feature peer-to-peer networking, idea sharing, and educational insights from Sendoso executives, Sendoso SuperSenders, partners, and brands from ...
Account Management
Terminus | October 27, 2020
Terminus, the leading account-based marketing platform, today released its fifth annual State of ABM Report. The 2020 report uncovered that Covid-19 spurred rapid ABM adoption, an increase in scope and investment in existing account-based programs, and that ABM is critical to customer retention and expansion efforts, among other key findings. This year’s State of ABM Report surveyed more than 310 respondents with over 76 percent representing marketing practitioners. The report found...
Account Based Data, Targeted Account Strategy
Sprinklr | December 27, 2022
Finding segregated operations teams and optimizing them to improve the customer experience is one of the top strategic moves businesses are making, and platforms like Sprinklr help in this regard. Ventana Research has evaluated several customer experience management (CXM) platforms and released its 2023 Customer Experience Management Value Index Report. Sprinklr, a unified customer experience management (Unified CXM) platform for evolving enterprises, turned out to be an "e...
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