DemandWorks Media

Targeted Account Strategy

RollWorks | September 20, 2023

RollWorks released Hot Contacts, a unique feature that supplements the marketing qualified lead (MQL) list with sales-ready prospects. The company has distributed more than 1.5 million sales-ready leads to its beta customers since March, each receiving an average of 200 leads per quarter. Hot Contacts enables marketers to define ...

Account Based Advertising

RollWorks | August 12, 2022

RollWorks is bringing ABM to INBOUND! Today, the account-based marketing (ABM) platform and division of NextRoll celebrated its powerful partnership with HubSpot and announced its presence at HubSpot INBOUND® 22, September 6-9, 2022, in Boston. RollWorks has 16 inspiring sessions designed to help B2B teams ABMify their inbound strategies, as well as the first ever ABM Lounge. "We're excited to have such a strong presence at INBOUND this year, which reflects our market...

Buyer Intent Data

Bizzabo, Klik | November 17, 2021

Bizzabo, the Event Experience Operating System (OS), has acquired Klik, a Montreal-based event tech startup that has pioneered smart wearables technology to power onsite experiences at live events. Its technology helps event leaders elevate and measure attendee engagement, participation, and networking. The acquisition, announced at "The Future of Event Experiences" hybrid event today, enables Bizzabo to bring new onsite hardware and software expertise in-house as a core product and se...

Buyer Intent Data

Bombora | May 30, 2022

On May 25, Bombora, the top provider of B2B intent data, announced the launch of a Salesforce app that helps users access Bombora’s Company Surge score and orchestrate campaigns based on these insights. For years, Bombora customers have relied on the successful Salesforce integration. Salesforce customers accessed Bombora Company Surge scores which allowed them to zero in on in-market target accounts looking for their products and services. Using process automation, Bombora&...