DemandWorks Media

CORE ABM

Magnolia Communications | September 16, 2022

Magnolia Communications, an award-winning full-service B2B demand generation agency, today announced the addition of account-based marketing (ABM) to its range of digital marketing services. ABM offers clients a new approach to generating qualified leads that increase the volume and velocity of sales. Magnolia Communications has designed its ABM program to help redefine the sales and marketing relationship within its clients’ organizations. A tailor-made playbook and 360-deg...

BUYER INTENT DATA

Semcasting | September 18, 2021

Semcasting Inc., an advanced IP audience targeting company, released an Employee-Based Title Targeting tool for its Audience Designer (ADS) Data Center, allowing marketers to identify employee titles, seniority and interests for enhanced targeting campaigns. Employee-Based Title Targeting combines natural-language processing and the automated classification of Semcasting’s 74 million customer profiles to break contacts down individually by title, role and experience to pre-q...

CORE ABM

6sense | December 16, 2021

6sense, the market-leading account engagement platform, today announced it has been named a Leader across 11 categories in the G2 Winter 2022 Grid Report. The Leader designation signifies that 6sense has earned best-in-class ratings by verified customers for both customer satisfaction scores and market presence in each of the 11 categories. For the fifth consecutive reporting period, 6sense was named the number one Account-Based Advertising solution, based on receiving a high cust...

Terminus | September 23, 2020

Terminus, the leading account-based marketing platform, today releases new capabilities in the Terminus Engagement Hub that better connect buying teams with target audiences, no matter where they are. The newest Terminus release features the first-ever mobile app for running ABM and Chat from your phone, enhanced household IP identification, and next-generation ad retargeting....