Dialog Insight

Fight or Flight | April 28, 2020

Charlie Meredith-Hardy, David Woodward and Joe Walton have launched a b2b communications agency called Fight or Flight. Fight or Flight’s services include media relations, social media, content creation, researc...

ACCOUNT BASED ADVERTISING, TARGETED ACCOUNT STRATEGY

transmission | August 10, 2022

Despite historic skepticism from B2B boardrooms, brand building has been going through somewhat of a renaissance over the past few years. For all too long, the B2B marketing function was seen as a cost-center whose existence was to support sales in accelerating pipeline and maximizing ROI. Mentions of brand in the boardroom could be met with disinterest and to a certain extent, fear, driven by difficulties in measuring its impact on the bottom line. The effects of a...

CORE ABM

LookinLA | November 08, 2021

Companies struggling with marketing outcomes can stop throwing spaghetti at the wall, and random targets, by deploying more effective marketing backed by the strategic, data-driven and highly-specified approach of account-based marketing (ABM). ABM narrows marketing to individuals most likely to convert by finely-tuning targeting on better-identified customers. As a result conversion and revenues skyrocket. LookinLA, one of California's fastest-growing marketing firms, announc...

CORE ABM

6sense | January 05, 2023

6sense, a company that provides a platform for B2B organizations to generate predictable revenue, has announced that its products received 105 G2 badges in the Winter 2023 Grid Reports. 6sense's Revenue AI platform received 65 leader badges and was named a leader in 11 categories for the fifth consecutive reporting period. This is a big step forward for 6sense and shows how committed they are to giving B2B companies the best revenue solutions possible. In addition, 6sense'...