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ACCOUNT BASED DATA
Influ2 | August 27, 2021
Influ2 recently announced a new capability for its “person-first” marketing platform. Titled Audience Discovery, this new feature will help B2B marketers operationalize their company’s customer intent data, use it to prioritize the accounts they have already engaged with, and uncover new opportunities based on Ideal Customer Profiles (ICPs).
Influ2 is a marketing platform designed to help B2B marketers and companies target decision-makers, track engagement at an ...
Madison Logic | January 29, 2020
Powered by ML Data Cloud, Madison Logic’s ML Platform features Journey Acceleration™ designed to streamline funnel management and empower marketers to approach ABM more effectively. By providing marketers with the right first- and third-party synthesized data, ML Platform aims to identify and prioritize accounts, accelerating them down the funnel with a suite of account-based engagement and measurement tools....
RollWorks, Drift | April 27, 2022
Account-based marketing platform RollWorks, a division of NextRoll, today announced it has partnered with Drift, the Conversation Cloud Company, to help B2B marketers improve engagement, sales velocity, and customer support. The integration leverages the RollWorks Site Visitor API to identify known and unknown site visitors and deliver personalized chat experiences in real time.
"Drift's conversational messaging software helps marketing and sales teams easil...
SurePoint Technologies, Demand Gen Report | January 05, 2022
On January 4, 2022, SurePoint Technologies announced that their Chief Marketing Officer, Lydia Flocchini, was one of the winners of Demand Gen Report’s fifth annual B2B Innovator Awards. These awards recognise the most progressive marketing and sales practitioners who are making a difference in engaging prospective customers and meeting buyer needs.
SurePoint's 50, 000+ member legal community requires Flocchini to develop and spearhead all marketing endeavors to help sca...
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