Digital Crew

Business 2 Community | September 01, 2020

A full-funnel approach to account-based marketing, which prioritizes your current customers while still growing the top of the funnel, is the future of marketing. We recently laid out a visual representation of what “full funnel” truly means in this infographic, broken down by funnel stages and relevant KPIs. And now we’re taking it one step further by diving into specific plays your team can execute for each stage. We’re starting here because most organiza...

Account Based Analytics, Buyer Intent Data

PR Newswire | August 31, 2023

Apollo.io, the leading go-to-market (GTM) solution for sales and marketing teams, announced today that it has raised $100M in Series D funding led by Bain Capital Ventures (BCV), with participation from existing investors Sequoia Capital, Tribe Capital, and Nexus Venture Partners. Following the company's Series C in March 2022, this investment brings the company's total funding to approximately $250 million while nearly doubling the valuation of the company at $1.6 billion. Read More

Terminus | September 02, 2020

Terminus, the leading account-based marketing platform, today announces the addition of veteran marketing leader Meagen Eisenberg to its board of directors as the company scales through its next phase of rapid growth. Eisenberg is the CMO of TripActions, the leading cloud-based corporate travel and expense management platform. Prior to TripActions, she spent more than 20 years in high-tech, previously serving as CMO of MongoDB (NASDAQ: MDB) and VP of Demand Generation at DocuSign (NASDAQ:...

ABM Accounts

Chatmeter | January 03, 2023

Chatmeter, the pioneer in brand intelligence and reputation management for multi-location enterprises, promoted Cynthia Sener from Chief Revenue Officer to President. Sener will continue to supervise revenue growth and take on additional responsibility for the company's go-to-market strategy. Chatmeter is primed for expansion as the need for technology that provides brand reputation intelligence develops. 80–90% of customer conversations are captured as unstructured da...