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Account Based Data
IntentData io | March 23, 2020
IntentData.io, Inc. today announces the launch of an open, collaborative working group to help marketers optimize intent data. Many companies have invested in third-party intent data technology, but few have optimized its use. Now, as event marketing is suddenly no longer effective, marketers are turning to other tools, including intent data. Too often find they’re missing the playbooks and expertise to fully leverage it, and often training and expertise are hard to find. The working group...
Buyer Intent Data
Bombora, Great Place to Work® | August 24, 2022
Bombora, the leading provider of B2B Intent data solutions, is proud to be Certified™ by Great Place to Work® for the second year in a row. The prestigious award is based entirely on what current employees say about their experience working at Bombora. This year, 96% of employees said it’s a great place to work – 39 points higher than the average U.S. company. Earlier this year, Great Place to Work and Fortune Magazine named Bombora one of the Best Workplaces...
ON24 | May 12, 2022
ON24 today announced new account-based marketing (ABM) capabilities across the ON24 platform for sales and marketing to drive greater personalization with buyers. With first-party data and audience insights captured during ON24 digital experiences, organizations can dynamically personalize webinars, content hubs, and landing pages with logos and banners, as well as content based on an individual’s title, company, industry, and interests. Now sales and marketing can target individual buyers...
Account Based Advertising
RollWorks | August 12, 2022
RollWorks is bringing ABM to INBOUND! Today, the account-based marketing (ABM) platform and division of NextRoll celebrated its powerful partnership with HubSpot and announced its presence at HubSpot INBOUND® 22, September 6-9, 2022, in Boston. RollWorks has 16 inspiring sessions designed to help B2B teams ABMify their inbound strategies, as well as the first ever ABM Lounge. "We're excited to have such a strong presence at INBOUND this year, which reflects our market...
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ACCOUNT BASED EXECUTION
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