Eloqua Corporation

Account Based Analytics

Jabmo | February 18, 2021

The leading Account-based Marketing (ABM) solutions provider, Jabmo,  to the  and life sciences and manufacturing industries has announced unveiling of its ROI Analysis Toolset. Being a new essential piece in its ABM platform, the analysis toolset allows B2B marketers in multifaceted sales organizations to measure the influence of their marketing hard work in a scientific and controlled manner. Specifically, the ROI Analysis Toolset delivers a reasonable analysis of how operative ...

ABM Accounts

Madison Logic | July 13, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received top recognition across multiple categories in the G2 Summer 2022 Grid®. In addition to being voted a Leader in Marketing Account Intelligence for the fifth consecutive quarter, customers also recognized the company for its high user adoption and easy setup. The G2 Summer Grid was calculated based on customer satisfaction and market presence within a product catego...

Account Based Data

ZoomInfo | December 21, 2021

On December 16, ZoomInfo announced that it had again topped the G2’s 2022 Winter Grid Reports by placing No. 1 in 27 different categories. The Winter 2022 Grid Reports use G2’s algorithm considers the market presence and customer satisfaction scores in real-time. ZoomInfo scored highly through data aggregated from social networks, other online mediums, and user reviews. It is proof that good data helps enhance sales and marketing professional’s workflow, and automation in go-to...

ABM Accounts

Agent3 | December 10, 2021

Agent3, the leading global end-to-end Account-Based Marketing (ABM) provider, has hired former Forrester VP, Principal Analyst, Alisa Groocock, as VP to strengthen its consultancy proposition and help drive marketing success for key global accounts. In her new role, Alisa will work closely with key clients in the business technology space to advise on ABM and demand generation best practice, strategies and programs. With marketing and sales organizations seeking to modernize, cent...