Facebook

Facebook | November 13, 2015

When Facebook released its third quarter results in November, they revealed an opportunity for current advertisers, using IKEA’s recent time-based advertising as an example, of fine-tuning your timing for better results. The good news is that you already have all the data you need to make smart time-based ads, and Facebook lets you go deep with demographics to accurately target the best audience. IKEA purchased carousel ads that served their Norwegian audience when their stores were closed...

Facebook | March 09, 2016

Facebook today added video to its lead-generation advertising offerings that should attract financial brands, automakers, insurance companies and real estate players. It is including a call-to-action button within the video unit that will direct consumers to fill out contact forms. The company has been ramping up its lead-gen game for the past year. For instance, in October, it announced tools to make it easier for niche marketers to capture consumers' information via forms on mobile d...

Facebook | March 02, 2016

A key difference between Facebook’s Instant Articles and Google’s Accelerated Mobile Pages is with the former publishers give all control over their content and advertising over to Facebook, including clicks and engagement, whereas Google allows publishers to remain in control over the look, feel and monetization of publishers’ mobile optimized content. By adding a newsletter lead gen form to Instant Articles pieces, Facebook gives publishers a more direct contact point for rea...

Miracle Digital Hong Kong | Digital Transformation Agency | January 21, 2020

We are glad to announce Miracle – Digital Marketing and Transformation Agency Hong Kong is here to serve. The essential challenge now lies in Hong Kong enterprises’ reluctance to transform themselves into a digital organization – with barriers being organizational as much as psychological inertia. So just how important is digital transformation? Digital transformation can boost the bottom line by more than 50% over the next five years for companies that pu...