Flurry

Flurry from Yahoo | March 18, 2015

Yahoo is bringing its extensive audience data and targeting capabilities to video advertising. Yahoo announced Wednesday that Audience Ads are now available on the Brightroll Demand Side Platform (DSP), the video advertising platform the company acquired last November,. Audience Ads allow advertisers to target users based on demographic and behavioral data across Brightroll’s video supply on and off Yahoo’s owned and operated properties. Yahoo claims to have behavior and interest dat...

Miracle Digital Hong Kong | Digital Transformation Agency | January 21, 2020

We are glad to announce Miracle – Digital Marketing and Transformation Agency Hong Kong is here to serve. The essential challenge now lies in Hong Kong enterprises’ reluctance to transform themselves into a digital organization – with barriers being organizational as much as psychological inertia. So just how important is digital transformation? Digital transformation can boost the bottom line by more than 50% over the next five years for companies that pu...

MRP | January 16, 2020

MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM. Dawson will lead MRP’s account based marketing services and will take on responsibility for managing all revenue-generating initiatives on behalf of MRP’s global ABM delivery team....

Social Media Today | January 14, 2020

In the words of Malcolm Gladwell, marketers in 2020 have finally reached the 'tipping point' where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends. The shift to more towards personalized, targeted shopping experiences is largely due to the advancements in marketing technology, with elements of machine learning, artificial intelligence and biometric identification all becom...