Forrester

Core ABM

Forrester | September 20, 2023

Forrester has announced unveiling the full conference agenda for its upcoming B2B Summit EMEA event, scheduled to take place both in London and virtually from October 9th to 11th, 2023. Against the backdrop of ongoing economic fluctuations, the event will emphasize the shift from short-term objectives to the development of strategies fostering consistent, long-term customer and buyer value. Additionally, ...

Buyer Intent Data

Forrester | October 09, 2023

As per Forrester’s recent report, 'The State Of Business Buying, 2023', it's revealed that buyers worldwide are highly price-sensitive as they encounter macroeconomic challenges. Over a third of B2B buyers in North America and Europe, and more than a quarter in Asia Pacific, prioritize price. The purchasing process has become increasingly intricate, leading to delays. To aid faster decis...

ABM Accounts

DemandScience | May 02, 2022

DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced it is a Platinum Sponsor of Forrester’s B2B Summit North America 2022, and will be presenting in-person customer case study sessions at the Summit with two of the world’s most recognized and successful technology companies. Forrester’s B2B Summit, one of the most important events of the year for thousands of B2B marketing, sales, and product lea...

Miracle Digital Hong Kong | Digital Transformation Agency | January 21, 2020

We are glad to announce Miracle – Digital Marketing and Transformation Agency Hong Kong is here to serve. The essential challenge now lies in Hong Kong enterprises’ reluctance to transform themselves into a digital organization – with barriers being organizational as much as psychological inertia. So just how important is digital transformation? Digital transformation can boost the bottom line by more than 50% over the next five years for companies that pu...