FortyFour

Enlyft, Bombora | August 31, 2020

Enlyft, an AI-based sales intelligence provider, has announced an integration with intent data provider Bombora. The company will use incorporate Bombora’s Company Surge Intent into its platform to provide B2B organizations with sales intelligence to optimize their account outreach efforts. The integration aims to empower users to be more proactive when identifying active target accounts and prioritize outreach based on the account’s buying intent. Additional capabilit...

ABM ACCOUNTS

Demandbase | January 20, 2022

Demandbase, the B2B go-to-market leader, today announced it has updated its company taxonomies to provide users with a deeper understanding of their customer and prospect accounts. This enables users to easily identify whether a company is a global parent, subsidiary, branch or independent company (e.g. not part of a corporate family tree). Available in both Demandbase Data Cloud and Demandbase Sales Intelligence Cloud, these changes promote higher account and lead match rates and more accuracy ...

Bombora | May 19, 2020

Bombora’s Company Surge data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue. This partnership with 6sense gives B2B sales and marketing teams a l...

Vertic | October 15, 2020

As a result of the measures put in place to combat the coronavirus around the world, many B2B companies have recognized that a traditional reliance on direct sales teams for customer engagement and business growth has had to shift to more digitally enabled demand generation models. Vertic, a leading global independent digital agency has today announced a demand generation offering to align with this 'new normal' within sales and marketing. The new offering is expected to scale mar...