GCG Marketing

Account Based Data

GlobeNewswire | May 04, 2023

DemandScience, a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers, today announced it has been Certified™ by Great Place To Work® for the second consecutive year. The award is based entirely on what employees say in confidential surveys about their experiences working at DemandScience. “We are thrilled to be Great Place To Work-Certified again in 20...

Targeted Account Strategy

Mindtickle | November 07, 2022

Mindtickle, the global leader in sales enablement and training technology, today announced the release of new products and capabilities designed to make it easier for revenue organizations to deliver engaging and high-impact sales enablement and content experiences for both sellers and buyers. The updates to Mindtickle’s award-winning sales readiness platform bring together sales enablement and sales content management in one place, creating simplicity for revenue teams managing their tech...

Core ABM

Influ2 | July 08, 2022

Influ2, the first Person-Based Advertising (PBA) platform, released its Buying Group Marketing report in partnership with B2B Marketing. The report shares how Buying Group Marketing improves sales strategies, experiences and results while building on an Account-Based Marketing (ABM) approach. Since its development in the early 2000s, ABM has helped organizations close deals faster by improving the customer journey. However, as modern customers expect a more relevant experience, a ...

Core ABM, Account Based Data

PR Newswire | August 04, 2023

As digital adoption and economic uncertainty continue to grow in 2023, the importance of account-based marketing (ABM) to drive personalized customer experience is soaring. From the booming digital transformation sector to global events shaping consumer behavior, ABM is helping to improve the CXM experience, target key accounts, and go beyond speaking to the decision maker. To assist organizations in selecting the best ABM strategy and creating better alignment between the sales and market...