H. Afifi Consulting

Core ABM,ABM Accounts

DECK 7 | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributin...

Account Based Data

Workato, Gong | August 25, 2022

Gong, the Reality Platform™ leveraging artificial intelligence to transform go-to-market teams, today announced an integration with Workato, the leading enterprise automation platform, that securely makes customer interaction data across all applications in an organization more accessible and actionable for go-to-market teams. The Gong and Workato integration makes it easy to build secure, custom workflows between the Gong Reality Platform and more than 1,000 enterprise appl...

Targeted Account Strategy

Business Wire | April 12, 2023

Square 2, a data-driven digital marketing and sales agency dedicated to helping clients grow revenue, is excited to launch a new service called RGS, the Revenue Generation System. Our industry research reveals that 90% of companies don’t hit their revenue goals month over month because they’re missing a system. RGS includes the process, methodology and tools needed to build repeatable, predictable and scalable revenue growth. “Businesses run on syste...

Account Based Data

Jabmo | May 16, 2022

Jabmo, a leading provider of account-based marketing solutions to the life sciences, manufacturing, and healthcare industries, has updated its account data platform (ADP). This new ADP, called ADP v2, is the core of its comprehensive omnichannel ABM solution. It integrates with all major marketing and sales leaders to build better audiences for advertising campaigns, analyze buying intent surges, and speed up deals with key accounts. Mark Durante, Vice President of Product & E...