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ABM Accounts
ON24 | March 15, 2023
On March 14, 2023, ON24, a leading digital engagement platform, released a report on ‘The State of Digital Maturity in Europe: The Tools, Techniques and Strategies Marketers Need to Drive Results.’ The company gathered responses from over 800 marketing leaders in 12 countries, finding that successful enterprises had a digitally mature marketing team. The report also highlighted that marketers in high-revenue companies scored the highest levels of digital maturity. Among the sur...
Account Based Analytics
Integrate | March 25, 2021
In today's increasingly buyer-driven digital age, Integrate, the pioneer in Precision Demand Marketing (PDM) for B2B, announced the launch of its Demand Accelerations Platform (DAP). Integrate's DRP delivers a flexible approach for growth and corporate organizations, which supports omnichannel demand policies, orchestrates smart customer and account journeys, converts more leads and accounts into revenues, and demonstrates investment marketing returns. The past year was a ...
Core ABM
RollWorks | November 20, 2021
RollWorks, a division of NextRoll, today further bolstered its partner ecosystem with the launch of a new Agency Partner Program. The rapidly-growing program includes premier partners Acclaro, Inc., Intelligent Demand, and SmartBug Media®, as well as agencies like Khronos, TLG Marketing, and more. The new program establishes a network of innovative, trusted, leading agency partners for RollWorks customers to access when they need it. "We're thrilled to launch the new ...
MRP, KX | July 27, 2021
Account-based marketing (ABM) is now a proven revenue driver for B2B marketers, although some organisations benefit more than others. With business ABM spending expected to climb in the coming year as the economy improves, it is more important than ever to put in place the tools and tactics that will set the stage for success. Demand Metric and MRP Prelytix, the first enterprise-class predictive ABM technology, will unveil new findings on Wednesday, July 28 at 1 p.m. ET / 10 a.m. ...
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