HABITANT

Demandbase | March 17, 2020

Demandbase, the leader in Account-Based Marketing (ABM), unveiled new solutions today that provide marketing teams next-level control in designing, executing and measuring the success of their ABM strategies Demandbase Data Stream, Site Analytics, and Self-Serve Targeting. In today's data-driven business environment, the sheer volume of information available to marketers is astronomical. Extracting the insights needed to tailor campaigns that drive growth and revenue has never been more chal...

ABM ACCOUNTS

Demand Gen Report | July 08, 2021

The balancing scenario between traditional demand generation and ABM strategies forefronts the marketing world. Now they go hand-in-hand to deliver critical targeted messaging by making new waves in B2B marketing. Research from Demand Gen Report shows that 58% of B2B marketers are duly focused on a blend of ABM and demand gen initiatives. The gap between demand gen and ABM is so profoundly blurred. Experts such as Danny Nail, Head of Account-Based Engagement at Microsoft, say that...

CORE ABM

Jabmo | October 27, 2021

Founded in 2015, Jabmo offers an ABM platform for manufacturing, life sciences and other industries that rely on complex sales for growth. The company’s next-generation ABM solution is designed for B2B marketing teams to grow reach, engagement and revenue with key accounts. The company was recently named a leader in the “Forrester New Wave™: ABM Platforms.” Back-Of-The-Box Details Jabmo’s ABM Platform allows B2B marketers to expan...

ABM ACCOUNTS

AC Business Media, GIP ENTENT | November 22, 2021

AC Business Media (ACBM) is proud to announce the launch of GIP ENTENT, a suite of demand generation and permission-based marketing products that provide industry suppliers the unmatched ability to drive and measure engagement through its simple-to-use sales funnel, customer relationship management (CRM) platform. Modeled after ACBM’s proven ENTENT program for the construction industry and SC ENTENT for the supply chain, GIP ENTENT provides highly targeted lead generation se...