HABITANT

LeadAngel | July 07, 2020

Tech-savvy, B2B enterprises are increasingly adopting technology for sales and marketing. As Marketing Automation and CRM tools continue to improve, so are marketing and sales business strategies. There has been a very visible shift from batch and blast marketing to more targeted, context-based marketing and sales. Marketo has been a leader in the Marketing Automation space for almost a decade now. It has been observed that Account-Based Marketing (aka ABM) has been embraced by various customers...

Folloze | May 20, 2020

Research commissioned by Folloze, Campaign Stars and Terminus Reveals that Transforming the Martech Stack to Deliver Personalization Is Key to Eliminating Roadblocks to ABM for Most Companies. Majority of Marketer...

Core ABM

CMO Council | October 13, 2023

The Chief Marketing Officer (CMO) Council announced entering into a partnership with WM America, a leading B2B marketing company, on a new Q4 thought leadership program. The thought leadership initiative is an urgent response to enhance marketing compliance through lead revenue science, addressing inefficiencies in demand generation and customer engagement amid the evolving digital buyer journey. <...

Account Based Advertising

Outreach | May 09, 2022

Outreach, the sales execution platform that helps revenue organizations to deliver predictable growth, announced the launch of ‘Outreach Guide’ at its Outreach Explore ’22 event. Outreach Guide is a new revenue intelligence solution that will help sellers enhance their deal management. It has a built-in, real-time conversation intelligence, deal health at a glance, best practice action plans, reps, and managers that can help improve execution across all the stages of the sales ...