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SALESFORCE ACQUIRES EVERGAGE

Evergage | February 03, 2020

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Evergage, a personalization and customer data platform (CDP), has announced it has been acquired by Salesforce. Terms of the acquisition were not disclosed. In a blog post announcement, the company stated that the acquisition will help companies deliver relevant, data-driven experiences across channels, including web, email, mobile, adtech, social, call-center and more. Evergage’s cross-channel personalization and machine learning capabilities complement the Salesforce Marketing Cloud, pos...

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ZOOMINFO LAUNCHES ‘INTENT’ SOLUTION TO HELP B2B COMPANIES IDENTIFY, PRIORITIZE AND ENGAGE SALES LEADS BASED ON BUYING SIGNALS

ZoomInfo | April 09, 2020

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ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced the launch of ZoomInfo Intent, a new, B2B-specific solution that leverages proprietary machine learning technology to shed light on purchasing signals for marketing and sales professionals. ZoomInfo Intent pinpoints what prospects and customers to engage with and when—enabling go-to-market teams to get in front of existing prospects earlier in the sales cycle, identify new leads based on buying signal...

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CORE ABM

JABMO’S ABM PLATFORM PROVIDES OMNICHANNEL ACCOUNT ADVERTISING, EMAIL & ANALYTICS

Jabmo | October 27, 2021

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Founded in 2015, Jabmo offers an ABM platform for manufacturing, life sciences and other industries that rely on complex sales for growth. The company’s next-generation ABM solution is designed for B2B marketing teams to grow reach, engagement and revenue with key accounts. The company was recently named a leader in the “Forrester New Wave™: ABM Platforms.” Back-Of-The-Box Details Jabmo’s ABM Platform allows B2B marketers to expan...

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6SENSE PARTNERS WITH BOMBORA TO INTEGRATE INTENT DATA TO ENGAGEMENT PLATFORM

Bombora | May 19, 2020

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Bombora’s Company Surge data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue. This partnership with 6sense gives B2B sales and marketing teams a l...

Read More

Evergage | February 03, 2020

news image

SALESFORCE ACQUIRES EVERGAGE

Evergage, a personalization and customer data platform (CDP), has announced it has been acquired by Salesforce. Terms of the acquisition were not disclosed. In a blog post announcement, the company stated that the acquisition will help companies deliver relevant, data-driven experiences across channels, including web, email, mobile, adtech, social, call-center and more. Evergage’s cross-channel personalization and machine learning capabilities complement the Salesforce Marketing Cloud, pos...

Read More

ZoomInfo | April 09, 2020

news image

ZOOMINFO LAUNCHES ‘INTENT’ SOLUTION TO HELP B2B COMPANIES IDENTIFY, PRIORITIZE AND ENGAGE SALES LEADS BASED ON BUYING SIGNALS

ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced the launch of ZoomInfo Intent, a new, B2B-specific solution that leverages proprietary machine learning technology to shed light on purchasing signals for marketing and sales professionals. ZoomInfo Intent pinpoints what prospects and customers to engage with and when—enabling go-to-market teams to get in front of existing prospects earlier in the sales cycle, identify new leads based on buying signal...

Read More

CORE ABM

Jabmo | October 27, 2021

news image

JABMO’S ABM PLATFORM PROVIDES OMNICHANNEL ACCOUNT ADVERTISING, EMAIL & ANALYTICS

Founded in 2015, Jabmo offers an ABM platform for manufacturing, life sciences and other industries that rely on complex sales for growth. The company’s next-generation ABM solution is designed for B2B marketing teams to grow reach, engagement and revenue with key accounts. The company was recently named a leader in the “Forrester New Wave™: ABM Platforms.” Back-Of-The-Box Details Jabmo’s ABM Platform allows B2B marketers to expan...

Read More

Bombora | May 19, 2020

news image

6SENSE PARTNERS WITH BOMBORA TO INTEGRATE INTENT DATA TO ENGAGEMENT PLATFORM

Bombora’s Company Surge data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue. This partnership with 6sense gives B2B sales and marketing teams a l...

Read More