Horizon Next

ACCOUNT BASED ANALYTICS

Center for Exhibition Industry Research | December 28, 2021

The Center for Exhibition Industry Research (CEIR) recently released Report One: Marketing Channel Mix During Pandemic and Outlook Moving Forward for Brand Marketers That Exhibit at B2B Exhibitions from its newest research series, Omnichannel Marketing Insights. The series details omnichannel marketing practices while the pandemic shut down the business-to-business (B2B) exhibition industry in mid-March 2020 and anticipated plans moving forward through 2022. Along with benchmarks ...

ABM ACCOUNTS

Goldcast | August 26, 2022

Goldcast, the purpose-built platform for B2B field and event marketers to host interactive virtual and hybrid events, today announced the closing of a $28 million Series A funding round led by WestBridge Capital with participation from Unusual Ventures. Sumir Chadha, Co-founder of WestBridge will join the board. Following a $10 million seed funding round led by Unusual Ventures earlier this year, this brings the company's total funding raised to $40 million. This latest fundraise will be use...

ACCOUNT BASED DATA

urLive | October 13, 2021

urLive Software Inc., a cloud-based communication services provider today announced the launch of the urLive Customer Engagement Platform™. The next generation customer engagement platform empowers businesses to connect online customers with their sales and support teams instantly and simply using live video. Instead of engaging with impersonal AI chat bots, browsing time-wasting generic support pages, or awaiting email responses to online queries, customers can now simply c...

BUYER INTENT DATA

SalesboxAI, LeadSift | June 07, 2022

Conversational ABM platform SalesboxAI has partnered with LeadSift, a leading buyer intent data platform. The two companies want to help customers, and their buying committee members fuel their AI-powered revenue engine with high intent opportunities through this partnership. B2B revenue teams can detect high-intent buying groups for acquisition, cross-sell, upsell, and retention opportunities and engage in account-centric conversations using AI Assistants. <...