Horizon Next

CORE ABM

LookinLA | November 08, 2021

Companies struggling with marketing outcomes can stop throwing spaghetti at the wall, and random targets, by deploying more effective marketing backed by the strategic, data-driven and highly-specified approach of account-based marketing (ABM). ABM narrows marketing to individuals most likely to convert by finely-tuning targeting on better-identified customers. As a result conversion and revenues skyrocket. LookinLA, one of California's fastest-growing marketing firms, announc...

BUYER INTENT DATA

TechTarget, SIIA CODiE™ Awards | June 14, 2022

On June 13, TechTarget, a global leader in B2B technology purchase intent data and services, announced that its customer success team was honored as the Client Success Team of the Year at the 2022 SIIA CODiE Awards. These awards are hosted by the Software and Information Industry Association (SIIA) and recognize the companies with the most innovative teams, services, and technological solutions across the country and the world. The CODiE Awards have acknowledged company and product excellence fo...

BUYER INTENT DATA

Bombora | November 30, 2021

Most internet traffic is anonymous, making it difficult for publishers to monetize the full value of their audience. Thanks to Bombora’s new analytics suite, Company Surge® Insights for Publishers, publishers can enhance their understanding of specialty business audiences and report granular audience performance metrics to advertisers, Bombora announced today. Bombora built its Company Surge® data from its proprietary, privacy-compliant cooperative of thousands of bu...

ACCOUNT BASED DATA

FUSIONWRX Inc | January 31, 2022

FUSIONWRX Inc, a Flottman Company is a full-service marketing agency based in Northern Kentucky, with a focus on digital marketing. One of their specializations is building and optimizing Google Business Profiles, formerly named Google My Business listings, for regional and national clientele. FUSIONWRX was recognized as a Pinnacle Award finalist for employing this tactic to improve online presence and sales entitled “Increasing Online Sales Success for the Jeff Wyler Automotiv...