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Demandbase | December 16, 2021
Demandbase, the B2B go-to-market leader, today announced it has welcomed Brewster Stanislaw on board as chief product officer. The seasoned operator and entrepreneur has made an impressive name for himself over the past decade in the MarTech world, serving most recently as director of product at Google. In this role, he was responsible for the MarTech stack that helped scale Google Cloud to $20 billion at ~50% annual growth. Stanislaw brings his extensive experience, technology expertise, and in...
Dun & Bradstreet | May 07, 2021
Dun & Bradstreet Holdings, Inc., a leading global provider of market decisions data and analytics, today launched D&B Rev.Up, an inclusive and agnostic platform that aligns teams, data, and technologies to provide meaningful and engaging buyers interactions for target accounts. D&B Rev.Up ABX is the market's first product to combine first- and third-party data, activation features, and analysis on top of the industry-leading customer data platform (CDP) providing sales and market...
Full Circle Insights | September 21, 2022
Full Circle Insights today announced the debut of Full Circle ABM, the first martech solution that gives B2B marketers the power to measure funnels in an Account Based Marketing (ABM) context. ABM is taking B2B marketing by storm, and in response to increasing customer requests, Full Circle has developed an innovative product that allows marketers to track account engagement from both digital and non-digital campaigns within an account funnel.
Full Circle ABM addresses the reality...
ACCOUNT BASED ANALYTICS
Mobiquity Technologies | December 30, 2021
On December 29, Mobiquity Technologies, Inc. announced a new feature for MobiExchange, its SaaS platform for digital advertising and data services. It has been rolled out keeping in mind the evolving digital campaign needs of their customers. Their MobiExchange platform provides marketers valuable first-party data, which helps them drive their digital marketing campaigns accurately by using SMS along with the existing suite of programmatic advertising options.
"Our mission is...
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