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LEADSPACE SPRING 2020 RELEASED SELF-SERVE SEGMENT BUILDER FOR CREATING UNIFIED ACCOUNT SEGMENTS

LEADSPACE | May 21, 2020

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Leadspace is adding new features to its leading B2B customer data platform to enable more effective targeting, cross channel data activation, ABM analytics and intent monitoring, as more B2B companies adopt CDPs to power their ABM strategies. Read More

CONTENT CONSUMPTION DATA SHOWS INCREASED CONSUMPTION OF B2B MARKETING CONTENT DURING COVID-19

PathFactory | July 17, 2020

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New data from PathFactory reveals that B2B marketing content consumption increased significantly in the period immediately following the first lockdowns related to COVID-19 in the United States. These findings, which incorporate the content consumption data from hundreds of leading enterprise and mid-market technology companies, are now publicly available in a special report called Content Engagement Report: How COVID-19 changed B2B content consumption in 2020....

Read More

TARGETED ACCOUNT STRATEGY

LINKEDIN WORKS ON SOLUTIONS AROUND ABM STRATEGY TO HELP MARKETERS NAVIGATE CHALLENGES

Linkedin | January 18, 2021

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The arrangement – or its absence – between the sales and marketing groups has been one of the vital worries of organizations across classes and B2B marketing is the same in confronting this barrier frequently. One of the manners by which LinkedIn is settling the test is by deploying tools that help account-based marketing (ABM) and making it an engaged development methodology indispensable to B2B marketing. Essentially, ABM is an exertion at making and s...

Read More

STACKADAPT AND BOMBORA PARTNER TO DEVELOP ITS AUDIENCE SOLUTIONS PROGRAMS

Bombora | May 05, 2020

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StackAdapt Teams Up With Bombora To Enhance Audience Solutions Offering. The partnership intends to expand targeting options for StackAdapt’s Audience Solutions in the B2B space.

  • Read More
  • news image

    LEADSPACE SPRING 2020 RELEASED SELF-SERVE SEGMENT BUILDER FOR CREATING UNIFIED ACCOUNT SEGMENTS

    LEADSPACE | May 21, 2020

    Leadspace is adding new features to its leading B2B customer data platform to enable more effective targeting, cross channel data activation, ABM analytics and intent monitoring, as more B2B companies adopt CDPs to power their ABM strategies. Read More

    news image

    CONTENT CONSUMPTION DATA SHOWS INCREASED CONSUMPTION OF B2B MARKETING CONTENT DURING COVID-19

    PathFactory | July 17, 2020

    New data from PathFactory reveals that B2B marketing content consumption increased significantly in the period immediately following the first lockdowns related to COVID-19 in the United States. These findings, which incorporate the content consumption data from hundreds of leading enterprise and mid-market technology companies, are now publicly available in a special report called Content Engagement Report: How COVID-19 changed B2B content consumption in 2020....

    Read More
    news image

    TARGETED ACCOUNT STRATEGY

    LINKEDIN WORKS ON SOLUTIONS AROUND ABM STRATEGY TO HELP MARKETERS NAVIGATE CHALLENGES

    Linkedin | January 18, 2021

    The arrangement – or its absence – between the sales and marketing groups has been one of the vital worries of organizations across classes and B2B marketing is the same in confronting this barrier frequently. One of the manners by which LinkedIn is settling the test is by deploying tools that help account-based marketing (ABM) and making it an engaged development methodology indispensable to B2B marketing. Essentially, ABM is an exertion at making and s...

    Read More
    news image

    STACKADAPT AND BOMBORA PARTNER TO DEVELOP ITS AUDIENCE SOLUTIONS PROGRAMS

    Bombora | May 05, 2020

    StackAdapt Teams Up With Bombora To Enhance Audience Solutions Offering. The partnership intends to expand targeting options for StackAdapt’s Audience Solutions in the B2B space.

  • Read More
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    C-Suite On Deck

    Responsive image

    Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

    Contact Us