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Alyce | February 26, 2020

Alyce, a personalized gifting platform, announced its collaboration with Adobe and full integration with Marketo Engage, part of Adobe Experience Cloud. Alyce for Marketo Engage is designed to enable marketers, sales teams and SDRs to deliver a personal and relevant experience and measure the impact and attribution of their one-to-one gifting campaigns within Marketo Engage....

Versium | February 26, 2020

Versium, a market-leading predictive analytics company, was cited recently by independent research firm Forrester as an “early stage” account-based marketing (ABM) solution provider. “We believe our inclusion in the Forrester ABM report displays our role in this emerging solutions marketplace,” said Dillana Lim, CEO of Versium. “As the Forrester analysts observe, ABM platforms attract the most investment and are evolving from the buzzword du jour to a mainstream str...

Buyer Intent Data

Business Wire | June 22, 2023

ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, earned the #1 spot on 28 grids in G2’s Summer 2023 Grid Reports, winning recognition as the top Enterprise solution in nine categories. Altogether, the company received 167 awards in the reports, which also include G2’s Momentum Reports and Index Reports. ZoomInfo was recognized with 128 Leader badges, while its products secured No. 1 rankings in at least one grid within 10 differe...

Account Based Data, Targeted Account Strategy

Terminus | December 09, 2022

Terminus, the industry’s only true ABM platform for revenue growth, has announced new promotions to strengthen its go-to-market leadership. The company named Natalie Cunningham as chief marketing officer and Carter Lassy as chief product officer. "I've always been a practitioner, strategist and strong advocate for ABM, so I’ve long been a fan and advocate for the Terminus brand. The company started the ABM revolution, building a product that cham...