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Anteriad | April 04, 2022
MeritB2B today announced the company’s new name, Anteriad, and new brand positioning at their annual PowerB2B Growth Summit. Anteriad, meaning “pointing forward”, accurately represents both the company’s forward-looking approach, and their solutions that help their customers take the lead in a competitive market. The new brand further emphasizes the positive momentum that puts Anteriad and its customers out in front. “Anteriad is a compa...
ABM Accounts
Zoominfo | July 06, 2021
ZoomInfo, a global pioneer in go-to-market information solutions, revealed today a company-record 27 No. 1 rankings in G2's Summer 2021 Grid Reports. ZoomInfo surpassed LinkedIn Sales Navigator to take the top spot in Overall Sales Intelligence and swept all four grids in the Lead Capture, Lead Intelligence, Market Intelligence, and Marketing Account Intelligence categories. ZoomInfo showed on 43 G2 Grid Reports, the most ever, one more than its previous high of 42 in Spring 2...
Core ABM
MeritB2B, True Influence | December 01, 2021
MeritB2B, the leading provider of B2B data, analytics and performance marketing solutions, today announced the strategic acquisition of True Influence, an industry leader in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace. The combination creates a powerful and unique B2B enterprise marketing technology solution, bringing together the data, analytics and performance marketing capabilities of MeritB2B with the intent-based, AI-driven ABM and de...
Account Based Analytics
Center for Exhibition Industry Research | December 28, 2021
The Center for Exhibition Industry Research (CEIR) recently released Report One: Marketing Channel Mix During Pandemic and Outlook Moving Forward for Brand Marketers That Exhibit at B2B Exhibitions from its newest research series, Omnichannel Marketing Insights. The series details omnichannel marketing practices while the pandemic shut down the business-to-business (B2B) exhibition industry in mid-March 2020 and anticipated plans moving forward through 2022. Along with benchmarks ...
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