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CORE ABM

LOOKINLA AMPLIFIES B2B MARKETING WITH TERMINUS PARTNERSHIP

LookinLA | November 08, 2021

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Companies struggling with marketing outcomes can stop throwing spaghetti at the wall, and random targets, by deploying more effective marketing backed by the strategic, data-driven and highly-specified approach of account-based marketing (ABM). ABM narrows marketing to individuals most likely to convert by finely-tuning targeting on better-identified customers. As a result conversion and revenues skyrocket. LookinLA, one of California's fastest-growing marketing firms, announc...

Read More

ACCOUNT BASED DATA

CONTENTGINE EMPLOYS ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING TO ANALYZE MOST POPULAR AI CONTENT AMONG B2B DECISION MAKERS

Contentgine | May 31, 2022

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Contentgine®, the world leader in content-based marketing, today released its latest "Top 5" research ranking the most popular artificial intelligence (AI) content consumed by B2B decision makers and analyzed by its Content Indication Platform (CIP). To determine the category leaders, Contentgine's CIP employed machine learning and AI to examine content consumption across more than 3000 AI case studies, research papers, and eBooks syndicated from the world's largest B2B lib...

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ROLLWORKS PARTNERED WITH BOMBORA TO LAUNCH ACCOUNT INTENT

RollWorks | April 23, 2020

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At a Glance: Marketers can now combine Account Fit with Account Intent to prioritize the right accounts for marketing outreach Account Intent identifies accounts that are actively researching a product or servi...

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BUYER INTENT DATA

AFFINITY ANNOUNCES NEW EXECUTIVE LEADERS

Affinity | July 01, 2022

news image

Affinity, a relationship intelligence platform for dealmakers, has hired Dustin Deno as Chief Revenue Officer (CRO) and Rich Bessel as Vice President of Design from Robinhood and Showpad. Deno has over 15 years of SaaS experience, including building and scaling sales teams at Salesforce and Showpad. Deno will lead Affinity's velocity sales organization and will continue to execute strategy in the venture capital, investment banking, and private equity sectors, as well as inves...

Read More
news image

CORE ABM

LOOKINLA AMPLIFIES B2B MARKETING WITH TERMINUS PARTNERSHIP

LookinLA | November 08, 2021

Companies struggling with marketing outcomes can stop throwing spaghetti at the wall, and random targets, by deploying more effective marketing backed by the strategic, data-driven and highly-specified approach of account-based marketing (ABM). ABM narrows marketing to individuals most likely to convert by finely-tuning targeting on better-identified customers. As a result conversion and revenues skyrocket. LookinLA, one of California's fastest-growing marketing firms, announc...

Read More
news image

ACCOUNT BASED DATA

CONTENTGINE EMPLOYS ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING TO ANALYZE MOST POPULAR AI CONTENT AMONG B2B DECISION MAKERS

Contentgine | May 31, 2022

Contentgine®, the world leader in content-based marketing, today released its latest "Top 5" research ranking the most popular artificial intelligence (AI) content consumed by B2B decision makers and analyzed by its Content Indication Platform (CIP). To determine the category leaders, Contentgine's CIP employed machine learning and AI to examine content consumption across more than 3000 AI case studies, research papers, and eBooks syndicated from the world's largest B2B lib...

Read More
news image

ROLLWORKS PARTNERED WITH BOMBORA TO LAUNCH ACCOUNT INTENT

RollWorks | April 23, 2020

At a Glance: Marketers can now combine Account Fit with Account Intent to prioritize the right accounts for marketing outreach Account Intent identifies accounts that are actively researching a product or servi...

Read More
news image

BUYER INTENT DATA

AFFINITY ANNOUNCES NEW EXECUTIVE LEADERS

Affinity | July 01, 2022

Affinity, a relationship intelligence platform for dealmakers, has hired Dustin Deno as Chief Revenue Officer (CRO) and Rich Bessel as Vice President of Design from Robinhood and Showpad. Deno has over 15 years of SaaS experience, including building and scaling sales teams at Salesforce and Showpad. Deno will lead Affinity's velocity sales organization and will continue to execute strategy in the venture capital, investment banking, and private equity sectors, as well as inves...

Read More