WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
LookinLA | November 08, 2021
Companies struggling with marketing outcomes can stop throwing spaghetti at the wall, and random targets, by deploying more effective marketing backed by the strategic, data-driven and highly-specified approach of account-based marketing (ABM). ABM narrows marketing to individuals most likely to convert by finely-tuning targeting on better-identified customers. As a result conversion and revenues skyrocket.
LookinLA, one of California's fastest-growing marketing firms, announc...
ACCOUNT BASED DATA
Contentgine | May 31, 2022
Contentgine®, the world leader in content-based marketing, today released its latest "Top 5" research ranking the most popular artificial intelligence (AI) content consumed by B2B decision makers and analyzed by its Content Indication Platform (CIP). To determine the category leaders, Contentgine's CIP employed machine learning and AI to examine content consumption across more than 3000 AI case studies, research papers, and eBooks syndicated from the world's largest B2B lib...
RollWorks | April 23, 2020
At a Glance:
Marketers can now combine Account Fit with Account Intent to prioritize the right accounts for marketing outreach
Account Intent identifies accounts that are actively researching a product or servi...
BUYER INTENT DATA
Affinity | July 01, 2022
Affinity, a relationship intelligence platform for dealmakers, has hired Dustin Deno as Chief Revenue Officer (CRO) and Rich Bessel as Vice President of Design from Robinhood and Showpad.
Deno has over 15 years of SaaS experience, including building and scaling sales teams at Salesforce and Showpad. Deno will lead Affinity's velocity sales organization and will continue to execute strategy in the venture capital, investment banking, and private equity sectors, as well as inves...
ACCOUNT BASED EXECUTION
CORE ABM, ABM ACCOUNTS
ACCOUNT BASED DATA, BUYER INTENT DATA
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