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Core ABM

Influ2 | July 08, 2022

Influ2, the first Person-Based Advertising (PBA) platform, released its Buying Group Marketing report in partnership with B2B Marketing. The report shares how Buying Group Marketing improves sales strategies, experiences and results while building on an Account-Based Marketing (ABM) approach. Since its development in the early 2000s, ABM has helped organizations close deals faster by improving the customer journey. However, as modern customers expect a more relevant experience, a ...

Demand Gen Report | March 04, 2020

Demand Gen Report has unveiled the winners of its ninth annual Killer Content Awards (KCAs). Since 2012, the KCAs have spotlighted B2B brands that are pushing creative limits, embracing new storytelling methods, formats and campaign strategies, to better engage audiences through their content. The 36 winners were announced during an exclusive cocktail reception at the 2020 B2B Marketing Exchange in Scottsdale, Ariz. Garnering approximately 150 nominations, the Demand Gen Report editorial and des...

Buyer Intent Data

6sense | October 07, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, announced several new groundbreaking product enhancements at its fourth annual customer conference, 6sense Breakthrough. The conference provides B2B revenue teams with an inside look at best practices to leverage AI and big data to accelerate revenue generation efficiently. “The Proceed with Confidence focus of our 2022 Breakthrough event couldn’t be more timely. We heard f...

TechTarget | May 06, 2020

The Company’s Priority Engine intent platform recognized based on strength of user ratings and market presence in Buyer Intent, Marketing Account Intelligence and Sales Intelligence categories. TechTarget has cem...