Keymantics

ACCOUNT-BASED DATA

Influ2 | August 27, 2021

Influ2 recently announced a new capability for its “person-first” marketing platform. Titled Audience Discovery, this new feature will help B2B marketers operationalize their company’s customer intent data, use it to prioritize the accounts they have already engaged with, and uncover new opportunities based on Ideal Customer Profiles (ICPs). Influ2 is a marketing platform designed to help B2B marketers and companies target decision-makers, track engagement at an ...

SurveyMonkey | June 08, 2020

SurveyMonkey Merges CX Platforms. SurveyMonkey’s two CX platforms, GetFeedback and Usabilla, focus on analyzing buyer feedback to improve the customer experience.

CORE ABM

LookinLA | November 08, 2021

Companies struggling with marketing outcomes can stop throwing spaghetti at the wall, and random targets, by deploying more effective marketing backed by the strategic, data-driven and highly-specified approach of account-based marketing (ABM). ABM narrows marketing to individuals most likely to convert by finely-tuning targeting on better-identified customers. As a result conversion and revenues skyrocket. LookinLA, one of California's fastest-growing marketing firms, announc...

ACCOUNT-BASED ANALYTICS

HTF Market Intelligence | February 04, 2021

Expansion of the Worldwide Account Based Marketing (ABM) Software market strategy of the key players in the industry in the precision of export/import demand, supply, and consumption is emphasized in the research. The research starts with an overview on the company/manufacturers summarizing uttering strategic idea behind business by means of methods to measure and examine marketplace. It also analyses Account Based Marketing (ABM) Software market strategy in the light of Porters, Value Chain &am...