KMA Advisors

ACCOUNT BASED DATA

Ushur, Salesforce AppExchange | October 10, 2022

Ushur today announced its certified integration listing on Salesforce AppExchange, empowering customers in financial services, insurance and healthcare enterprises to design and deploy automated, personalized self-service on its Customer Experience Automation platform. Ushur uses a no-code approach to empower non-technical users to design AI-driven customer experiences that engage on any channel, slashing development time and management costs. The Ushur platform is now easier than ever for IT te...

Flash Memory | August 03, 2020

Flash Memory Summit (FMS), the world’s premiere flash memory conference and exposition, today announced a strategic partnership with TechTarget (Nasdaq: TTGT), the global leader in B2B technology media and purchase intent data and services, to provide a digital extension of FMS content on TechTarget’s sites. FMS will be held as a virtual event on November 10-12, 2020. The new agreement broadens Flash Memory Summit’s relationship with TechTarget and significantly expands FMS&rsq...

ACCOUNT BASED ADVERTISING

Business Wire | April 20, 2023

Proxima, a data intelligence software company that helps digital businesses improve targeting and performance across media platforms, today announces the launch of their new self-service platform to enable increased profitability and performance at scale across major advertising platforms. Using predictive AI, Proxima leverages first-party data and more than 55 million unique shopper personas to reach new customers, lower customer acquisition costs and increase ROI on ad spend. ...

CORE ABM

Salesforce | March 17, 2021

To help the sales teams scale their campaigns, Salesforce introduces new AI-powered account-based marketing (ABM) capabilities attached with Salesforce Digital 360. Einstein Key Accounts Identification analyzes customer characteristics and engagement-based buying signals and identifies the different accounts most likely to make a purchase. Meanwhile, Accounts as Campaign Members lets companies target a total account straight even if there aren’t any contacts for the account. <...