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End-to-end GTM Strategy, Channel/Business Development, Product Messaging, Competitive Positioning, Demand Generation Programs, Account-based Marketing (ABM), Product Messaging/Positioning, Digital Marketing / SEM / SEO, Alliance Management

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TRUEINFLUENCE TEAMS UP WITH SNOWFLAKE TO EXTEND INTENT DATA CAPABILITIES TO USERS

TrueInfluence | October 16, 2020

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TrueInfluence, a provider of intent-based marketing, sales and demand generation solutions, has announced a partnership with cloud data platform Snowflake to enhance the Snowflake Data Marketplace. The partnership brings intent data insights directly into the Snowflake Data Marketplace to provide business intelligence and analytics capabilities for users’ partners and customers. "We have always been committed to providing quality intent data to B2B marketing and sales organizat...

Read More

ACCOUNT BASED DATA

BOMBORA’S THOUGHT LEADERSHIP ADDRESSES THE CHANGING DYNAMICS OF B2B

Bombora | July 27, 2022

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Bombora, the leading provider of B2B Intent data solutions, continues to guide B2B marketing and sales teams as they navigate changing ecosystem dynamics. Mike Burton, co-founder and SVP data sales of Bombora, takes to the pages of the Forbes Technology Council to highlight two areas where B2B marketing and sales leaders may adjust their approach: revenue operations and buyer-led account based marketing (BLAM). How The Pandemic Elevated The Importance Of Revenue Ope...

Read More

ABM ACCOUNTS

MERKLE JOINS HANDS WITH LINKEDIN AND MADISON LOGIC

Merkle, LinkedIn, Madison Logic | February 02, 2021

news image

Merkle B2B, a customer experience management company, came forward and collaborated with LinkedIn Marketing Solutions and Madison Logic. It mentioned that the collaboration will give marketers enhanced access to LinkedIn Marketing Solutions and Madison Logic's capabilities, audience engagement, marketing activation, and insights. LinkedIn and Madison's cooperation will allow marketers to enable joint innovation and planning, access to product alphas and betas, custom data and wisdom, and...

Read More

ACCOUNT BASED DATA

FUSIONWRX INC. FINISHES RUNNER-UP FOR THE 2021 “BEST CUSTOMER EXPERIENCE EXECUTION” PINNACLE AWARD FROM THE AMERICAN MARKETING ASSOCIATION

FUSIONWRX Inc | January 31, 2022

news image

FUSIONWRX Inc, a Flottman Company is a full-service marketing agency based in Northern Kentucky, with a focus on digital marketing. One of their specializations is building and optimizing Google Business Profiles, formerly named Google My Business listings, for regional and national clientele. FUSIONWRX was recognized as a Pinnacle Award finalist for employing this tactic to improve online presence and sales entitled “Increasing Online Sales Success for the Jeff Wyler Automotiv...

Read More
news image

TRUEINFLUENCE TEAMS UP WITH SNOWFLAKE TO EXTEND INTENT DATA CAPABILITIES TO USERS

TrueInfluence | October 16, 2020

TrueInfluence, a provider of intent-based marketing, sales and demand generation solutions, has announced a partnership with cloud data platform Snowflake to enhance the Snowflake Data Marketplace. The partnership brings intent data insights directly into the Snowflake Data Marketplace to provide business intelligence and analytics capabilities for users’ partners and customers. "We have always been committed to providing quality intent data to B2B marketing and sales organizat...

Read More
news image

ACCOUNT BASED DATA

BOMBORA’S THOUGHT LEADERSHIP ADDRESSES THE CHANGING DYNAMICS OF B2B

Bombora | July 27, 2022

Bombora, the leading provider of B2B Intent data solutions, continues to guide B2B marketing and sales teams as they navigate changing ecosystem dynamics. Mike Burton, co-founder and SVP data sales of Bombora, takes to the pages of the Forbes Technology Council to highlight two areas where B2B marketing and sales leaders may adjust their approach: revenue operations and buyer-led account based marketing (BLAM). How The Pandemic Elevated The Importance Of Revenue Ope...

Read More
news image

ABM ACCOUNTS

MERKLE JOINS HANDS WITH LINKEDIN AND MADISON LOGIC

Merkle, LinkedIn, Madison Logic | February 02, 2021

Merkle B2B, a customer experience management company, came forward and collaborated with LinkedIn Marketing Solutions and Madison Logic. It mentioned that the collaboration will give marketers enhanced access to LinkedIn Marketing Solutions and Madison Logic's capabilities, audience engagement, marketing activation, and insights. LinkedIn and Madison's cooperation will allow marketers to enable joint innovation and planning, access to product alphas and betas, custom data and wisdom, and...

Read More
news image

ACCOUNT BASED DATA

FUSIONWRX INC. FINISHES RUNNER-UP FOR THE 2021 “BEST CUSTOMER EXPERIENCE EXECUTION” PINNACLE AWARD FROM THE AMERICAN MARKETING ASSOCIATION

FUSIONWRX Inc | January 31, 2022

FUSIONWRX Inc, a Flottman Company is a full-service marketing agency based in Northern Kentucky, with a focus on digital marketing. One of their specializations is building and optimizing Google Business Profiles, formerly named Google My Business listings, for regional and national clientele. FUSIONWRX was recognized as a Pinnacle Award finalist for employing this tactic to improve online presence and sales entitled “Increasing Online Sales Success for the Jeff Wyler Automotiv...

Read More