KMA Advisors

Account Based Data

Life Science Connect, ON24 | February 08, 2023

Life Science Connect, a media publishing, marketing, and sales enablement company, increased its webinar program output by four times and improved efficiency by 95% with the help of ON24, a leading digital engagement platform. Life Science Connect was able to reach its target audience and have more meaningful conversations with prospects and customers by using ON24's solutions. This resulted in a fivefold increase in revenue. Life Science Connect selected ON24 as its platfor...

ABM Accounts

Global Market Monitor | August 20, 2021

This Account-based Marketing Software market report provides an in-depth analysis of significant industry developments, competition overviews, company share analysis, and key players' tactics, including advancements, acquisitions, and new product development, in order to maintain their market position. This global market study estimates current, future, and historical market sizes by region, category, end user, and market segmentation. It also investigates worldwide market characteristics, s...

Account Based Data, ABM Accounts

Newswire.net | July 10, 2023

Inbox Insight has released a new, fully furnished content hub packed with unique insights around Targeted Demand Generation: The Bridge to Account-Based Marketing (ABM). This comprehensive hub aims to provide B2B marketers with an abundance of timely, educational and reliable content on the growing popularity of Targeted Demand Generation and how it is bridging the gap between traditional demand generation and their ABM objectives. With key insights, examples and best practices,...

Buyer Intent Data

IDG Communications, Inc. | September 17, 2021

IDG Communications, Inc.—the global expert in technology media, data, and marketing services—announces the acquisition of the Silicon Valley-based marketing data and intelligence company, KickFire®. The acquisition expands upon IDG’s best-in-class marketing technology (MarTech) platform that provides tech marketers with advanced tools to solve complex marketing challenges, including the enhancement of data surrounding customers, prospects, and digital audiences.
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