KMA Advisors

kmaadvisors.com

End-to-end GTM Strategy, Channel/Business Development, Product Messaging, Competitive Positioning, Demand Generation Programs, Account-based Marketing (ABM), Product Messaging/Positioning, Digital Marketing / SEM / SEO, Alliance Management

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ACCOUNT BASED DATA

USHUR ANNOUNCES CUSTOMER EXPERIENCE AUTOMATION PLATFORM INTEGRATION ON SALESFORCE APPEXCHANGE, THE WORLD’S LEADING ENTERPRISE CLOUD MARKETPLACE

Ushur, Salesforce AppExchange | October 10, 2022

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Ushur today announced its certified integration listing on Salesforce AppExchange, empowering customers in financial services, insurance and healthcare enterprises to design and deploy automated, personalized self-service on its Customer Experience Automation platform. Ushur uses a no-code approach to empower non-technical users to design AI-driven customer experiences that engage on any channel, slashing development time and management costs. The Ushur platform is now easier than ever for IT te...

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FLASH MEMORY SUMMIT JOIN FORCES WITH TECHTARGET TO INCREASE DIGITAL REACH

Flash Memory | August 03, 2020

news image

Flash Memory Summit (FMS), the world’s premiere flash memory conference and exposition, today announced a strategic partnership with TechTarget (Nasdaq: TTGT), the global leader in B2B technology media and purchase intent data and services, to provide a digital extension of FMS content on TechTarget’s sites. FMS will be held as a virtual event on November 10-12, 2020. The new agreement broadens Flash Memory Summit’s relationship with TechTarget and significantly expands FMS&rsq...

Read More

ACCOUNT BASED ADVERTISING

PROXIMA LAUNCHES NEW SELF-SERVICE PLATFORM WITH AI TARGETING TO HELP GROWTH MARKETERS UNLOCK ADVERTISING EFFICIENCIES

Business Wire | April 20, 2023

news image

Proxima, a data intelligence software company that helps digital businesses improve targeting and performance across media platforms, today announces the launch of their new self-service platform to enable increased profitability and performance at scale across major advertising platforms. Using predictive AI, Proxima leverages first-party data and more than 55 million unique shopper personas to reach new customers, lower customer acquisition costs and increase ROI on ad spend. ...

Read More

CORE ABM

SALESFORCE UNVEILS AI-POWERED NEW ACCOUNT-BASED MARKETING TOOLS

Salesforce | March 17, 2021

news image

To help the sales teams scale their campaigns, Salesforce introduces new AI-powered account-based marketing (ABM) capabilities attached with Salesforce Digital 360. Einstein Key Accounts Identification analyzes customer characteristics and engagement-based buying signals and identifies the different accounts most likely to make a purchase. Meanwhile, Accounts as Campaign Members lets companies target a total account straight even if there aren’t any contacts for the account. <...

Read More
news image

ACCOUNT BASED DATA

USHUR ANNOUNCES CUSTOMER EXPERIENCE AUTOMATION PLATFORM INTEGRATION ON SALESFORCE APPEXCHANGE, THE WORLD’S LEADING ENTERPRISE CLOUD MARKETPLACE

Ushur, Salesforce AppExchange | October 10, 2022

Ushur today announced its certified integration listing on Salesforce AppExchange, empowering customers in financial services, insurance and healthcare enterprises to design and deploy automated, personalized self-service on its Customer Experience Automation platform. Ushur uses a no-code approach to empower non-technical users to design AI-driven customer experiences that engage on any channel, slashing development time and management costs. The Ushur platform is now easier than ever for IT te...

Read More
news image

FLASH MEMORY SUMMIT JOIN FORCES WITH TECHTARGET TO INCREASE DIGITAL REACH

Flash Memory | August 03, 2020

Flash Memory Summit (FMS), the world’s premiere flash memory conference and exposition, today announced a strategic partnership with TechTarget (Nasdaq: TTGT), the global leader in B2B technology media and purchase intent data and services, to provide a digital extension of FMS content on TechTarget’s sites. FMS will be held as a virtual event on November 10-12, 2020. The new agreement broadens Flash Memory Summit’s relationship with TechTarget and significantly expands FMS&rsq...

Read More
news image

ACCOUNT BASED ADVERTISING

PROXIMA LAUNCHES NEW SELF-SERVICE PLATFORM WITH AI TARGETING TO HELP GROWTH MARKETERS UNLOCK ADVERTISING EFFICIENCIES

Business Wire | April 20, 2023

Proxima, a data intelligence software company that helps digital businesses improve targeting and performance across media platforms, today announces the launch of their new self-service platform to enable increased profitability and performance at scale across major advertising platforms. Using predictive AI, Proxima leverages first-party data and more than 55 million unique shopper personas to reach new customers, lower customer acquisition costs and increase ROI on ad spend. ...

Read More
news image

CORE ABM

SALESFORCE UNVEILS AI-POWERED NEW ACCOUNT-BASED MARKETING TOOLS

Salesforce | March 17, 2021

To help the sales teams scale their campaigns, Salesforce introduces new AI-powered account-based marketing (ABM) capabilities attached with Salesforce Digital 360. Einstein Key Accounts Identification analyzes customer characteristics and engagement-based buying signals and identifies the different accounts most likely to make a purchase. Meanwhile, Accounts as Campaign Members lets companies target a total account straight even if there aren’t any contacts for the account. <...

Read More