Lane Four

Account Based Execution

TrustRadius, Demandbase | March 30, 2022

On March 29, TrustRadius announced its integration with Demandbase One, a go-to-market platform that helps B2B companies execute their account-based strategies. This integration will help B2B marketers and sellers reach, target, and engage in-market buyers looking for them and their competitors on TrustRadius. "We are excited to partner with Demandbase to integrate our downstream intent data into their platform," said Vinay Bhagat, founder and CEO of TrustR...

Account Based Advertising

Advance Market Analytics | June 29, 2021

Account-Based Marketing Application Inclusive Research by Size Of the organisation (SMEs, Large Enterprises), Industry Vertical (Media, Telecommunications, and IT, BFSI, Retail, and ecommerce, Healthcare & Life Sciences, Automotive as well as Manufacturing, Public and Government Sector, Others), Deployment (On premises, Cloud), Methods (Targeting IP address, On boarding offline databases, Targeting social media profiles) Global Market Forecast to 2025 - Players and Location. T...

Account Based Data

Glob Market Reports | April 08, 2021

The latest report on the Global Account-Based Reporting Software Market forecasts and analyses the market on a global, regional, and national basis. The research includes historical data from 2016 to 2021, as well as a projection from 2021 to 2026, based on both volume and sales (USD million). The entire study highlights the market's core drivers and restraints for Account-Based Reporting Software. A special section on the impact of COVID19 was included in this report. Account-Based Reportin...

ABM Accounts

MRP | March 22, 2022

MRP, the only enterprise-class predictive Account-Based Sales and Marketing platform, today announced that Forrester Research has named MRP a leader in its recent report, The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022. In its evaluation of ten of the most significant providers in the category, Forrester recognized MRP for its broad engagement capabilities, global reach, and suitability for large enterprises supporting independent business units or region...