Lava Performance Marketing

TARGETED ACCOUNT STRATEGY

True Influence | January 21, 2021

True Influence, the technology head of intent-based sales and marketing solutions, is holding its debut 2021 True Influence Summit – Accelerating Revenue in Uncertain Times this week. This virtual Summit will address how digital demand generation turns into a revenue machine in 2021. As organizations battle to explore through information overload, it's basic to break the cycle. True Influence is uniting the absolute best personalities in the technology business to talk a...

CORE ABM

Terminus | September 23, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced the release and availability of “MOVE: The 4-Question Go-To-Market Framework.” The new book is a modern framework for companies and GTM leaders looking to transform their go-to-market strategies. Co-authored by Terminus co-founder and bestselling author, Sangram Vajre, and Terminus chief strategy officer, B...

ABM ACCOUNTS

Triblio | May 12, 2021

Triblio Orchestration Canvas, the first visual ABM campaign builder, is now available from Triblio, an IDG Communications, Inc. company and the world leader in account-based marketing (ABM). This latest feature provides a user experience that lets marketers manage multi-channel and multi-stage promotions from a simple 'drag and drop visual interface. When it comes to setting up and measuring the effects of the next ABM campaign, the Orchestration Canvas makes it easy. The Orch...

CORE ABM

ZoomInfo | April 07, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced that it has earned the top spot on 25 grids in G2’s Spring 2022 Grid® Reports. ZoomInfo continued its streak of market leadership, collecting at least 25 No. 1 rankings in each of the last five Grid Reports, including the overall Buyer Intent Data Tools category along with the top spot in every Lead Capture, Lead Intelligence, and Marketing Account Intelligence...