Lava Performance Marketing

Core ABM

Madison Logic | September 20, 2022

Madison Logic, an ABM platform, launched its new ABM Success Series. The series includes a collection of customer-led webinars, testimonials and events that showcase how B2B marketers from enterprise software organizations leverage research and insights to implement their ABM strategies. The ABM Success Series aims to connect B2B marketers with insights and advice from leaders executing global multichannel ABM strategies. Program highlights include: M...

Account Based Advertising

Demandbase | March 16, 2022

On March 15, Demandbase announced that it had joined the World Wide Web Consortium (W3C), the international community, to help shape the future of privacy and advertising. Demandbase is an ABX member. It will be a part of the working group and standards organization and will take part in assisting in defining the guidelines and protocols that ensure the growth of the web. Demandbase will lend its extensive insights on digital advertising, buyer data, buyer privacy, and more. ...

Account Based Data

Business Wire | June 20, 2023

Bloomreach, the world’s #1 Commerce Experience Cloud, and Contentsquare, the global leader in digital experience analytics, today announced a partnership that will empower marketers to build impactful campaigns driven by a 360-degree view of data and deeper customer understanding. The two-way data integration will combine Contentsquare’s unique digital customer experience insights with the unified customer profiles in Bloomreach Engagement. It will also add customer segment and...

Account Based Analytics

Jabmo | February 18, 2021

The leading Account-based Marketing (ABM) solutions provider, Jabmo,  to the  and life sciences and manufacturing industries has announced unveiling of its ROI Analysis Toolset. Being a new essential piece in its ABM platform, the analysis toolset allows B2B marketers in multifaceted sales organizations to measure the influence of their marketing hard work in a scientific and controlled manner. Specifically, the ROI Analysis Toolset delivers a reasonable analysis of how operative ...