Lead Lizard

Account Based Data

ActionIQ | August 23, 2022

ActionIQ, the leader in customer experience (CX) solutions, today announced that it has been selected as a winner in the 2022 MarTech Breakthrough Awards program, taking home the "Best Predictive Analytics Solution" award for the AIQ CX Hub. "The annual MarTech Breakthrough Awards program performs the deepest evaluations of the global martech industry to recognize and highlight the "breakthrough" martech solutions and companies," said James Johnson, M...

Account Based Data

ServiceNow | August 16, 2022

MRP, the only enterprise-class account-based sales and marketing platform, today announced that distinguished partner Heather Rath, ServiceNow’s Director of Field Marketing West, has been recognized as a 2022 B2B Innovator in the Sales Driver category. The 6th annual B2B Innovator Awards celebrates the quick thinkers, innovators, and leaders pushing the envelope to engage prospective customers effectively and meet their buyer needs in the new world of B2B marketing. Rath was...

Account Based Execution

TrustRadius, Demandbase | March 30, 2022

On March 29, TrustRadius announced its integration with Demandbase One, a go-to-market platform that helps B2B companies execute their account-based strategies. This integration will help B2B marketers and sellers reach, target, and engage in-market buyers looking for them and their competitors on TrustRadius. "We are excited to partner with Demandbase to integrate our downstream intent data into their platform," said Vinay Bhagat, founder and CEO of TrustR...

Account Based Data

Momentum ITSMA | November 01, 2022

Momentum ITSMA is delighted to announce the acquisition of B2B go-to-market consultancy, OneGTM. OneGTM specializes in helping B2B technology businesses plan and execute successful go-to-market (GTM) strategies. The acquisition — part of Momentum ITSMA's drive to broaden and deepen its services for B2B marketers — will address client needs for GTM expertise at a time where industry changes and growing partner ecosystems are adding new complexity and risk to process...