LeadFabric

ABM Accounts

Demandbase | April 22, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the results of its study into account-based marketing and sales in Europe. On the heels of its own international growth, the organization wanted to better understand the geographical and cultural similarities and differences in how teams approach account-based strategies globally. To that end, they surveyed and interviewed senior marketers based in the UK, Germany and Benelux on topics like account-based marketing maturit...

Buyer Intent Data

Intelligent Demand, Rev | March 09, 2023

On March 8, 2023, Intelligent Demand (ID), an integrated growth agency, announced a strategic partnership with Rev, an AI-powered sales development platform that assists B2B companies in identifying their following potential clients. Through this collaboration, Intelligent Demand and Rev offer growth teams a more effective way to identify and target the correct accounts using the appropriate strategy and demand motion. With Rev's sales development platform, B2B marketers can...

Account Based Data

Mediafly, InsightSquared | January 28, 2022

Mediafly, a content management platform, has acquired InsighSquared, a revenue intelligence solution, to boost its Revenue360 revenue intelligence solution. Revenue360 provides an insight-driven sales system that collects and analyses data at every buyer touchpoint so it can accurately forecast, assist and offer recommendations for the next best sales action. Mediafly and InsightSquared’s combined solution will be launched within Revenue360 in March 2022. It aims to create a...

Buyer Intent Data

Zymplify | December 03, 2021

Portstewart firm, Zymplify Group has launched Lead Onion, a powerful intent-driven sales enablement platform that allows users to identify, prioritize and connect with leads and prospects in real time. Lead Onion allows users to activate buyer-intent data with 17 dynamic intent sources giving them the ability to quickly identify companies who are ready to buy and their key decision makers. Once identified prospects are prioritized into ready-to-buy sales leads allow...