Lippincott

Core ABM

Hotwire, McDonald Butler Associates | April 29, 2021

Technology agency Hotwire has acquired McDonald Butler Associates (MBA), a UK-based B2B deals and marketing office likewise spend significant time in the technology business, for £3.5 million. MBA founders Maeve McDonald and Mike Butler will take on UK jobs as overseeing experts, account-based marketing, and overseeing specialists, individually, answering to the UK overseeing chief Tara O'Donnell (imagined, left). The joined firm, including MBA's 30-in...

ABM Accounts

Premise | November 24, 2021

Premise, the platform that democratizes how actionable data is sourced and used, acquired Native, a pioneer in market research, on November 12th, 2021. Like Premise, Native leverages the global gig economy to connect those who have questions that locals can provide answers to by capturing the data they need. "The market for a signal that cuts through the noise is significant," said Drew Drake, VP, Strategic Investments at SAP, a Native investor. "Native has built a ...

Buyer Intent Data

Business Wire | May 11, 2023

Riskified (NYSE:RSKD), a leader in ecommerce risk intelligence, today announced it has been awarded a "Top Rated” distinction from TrustRadius, a B2B decisioning platform for technology buyers. Riskified earned top rankings in four of TrustRadius’ solution categories: conversion rate optimization, ecommerce analytics, fraud detection and chargeback management. To earn a “Top Rated” award, products must have ten or more TrustRadius reviews from the pa...

Core ABM, ABM Accounts

EIN News | June 28, 2023

Infinite Edge Consulting (IEC), a leading marketing consultancy, and Folloze, creator of the world’s first and only no-code B2B Buyer Experience Platform, today announced a strategic services partnership to help customers effectively navigate the journey to maximize their success with ABM and accelerate their pivot to an ABM-driven demand generation approach. This partnership is a critical milestone in the growth of the Infinite Edge ABX Maturity Practice, which provides digital mark...