MarketBurst

Buyer Intent Data

EIN News | May 04, 2023

According to Bombora Company Surge, during the last 90 days there have been over 17,000 spikes in research about content across business services companies. Content falls in the middle of the pack above demand generation in marketing interests, showing where B2B marketers’ priorities lie. According to the Content Marketing Institute, 71 percent of B2B marketers say that content has become even more important in the last year. (https://contentmarketinginstitute.com/articles...

Account Based Data

Infobip, HubSpot | August 30, 2022

Infobip, the global cloud communications platform, has built an integration with CRM platform HubSpot to provide WhatsApp and SMS messaging for HubSpot’s clients. The integration, available in HubSpot’s App Marketplace, enables its clients to connect with customers using their preferred communication channel, to deliver a great customer experience and boost engagement and sales. Numerous studies show that customers would rather message a business than call and many exp...

Core ABM

Terminus | January 13, 2022

On January 12, Terminus announced that it was recognized as a Leader in the 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms report. Terminus is the only account-based engaged platform that uses multi-channel account-based marketing to offer more pipeline and revenue. Terminus’ platform, Terminus Engagement Hub, makes understanding customers and prospects easier by connecting first and third-party data. It uses engagement channels like chat...

ABM Accounts

Zoominfo | July 06, 2021

ZoomInfo, a global pioneer in go-to-market information solutions, revealed today a company-record 27 No. 1 rankings in G2's Summer 2021 Grid Reports. ZoomInfo surpassed LinkedIn Sales Navigator to take the top spot in Overall Sales Intelligence and swept all four grids in the Lead Capture, Lead Intelligence, Market Intelligence, and Marketing Account Intelligence categories. ZoomInfo showed on 43 G2 Grid Reports, the most ever, one more than its previous high of 42 in Spring 2...