Account Based Data

Drift Conversation Cloud Boosts ROI for Financial Service & Manufacturing Firms

Drift | March 16, 2023 | Read time : 07:00 min

Drift Boosts ROI

On March 15, 2023, Drift, the Conversation Cloud company, announced significant growth in the financial services and manufacturing industries, increasing their return on investment (ROI) by 12x on average. Drift serves more than 250 manufacturing and financial services companies, including Mirion Technologies, Hines, Cornerstone Building Brands, and Apex Group.

Drift has collaborated with BOL Agency, Demandbase, 6sense, Quarry, and Salesloft to improve integration with the prevalent tech stacks in these industries. Some partners also provide unique services along with the Drift Conversation Cloud to help fulfill critical goals within these industries, such as generating qualified leads and account-based marketing strategies.

The financial service sector faces challenges in providing customers with the same convenient experience as retail banking. Digital transformation and rising competition from private equity, fintech, and other financial service companies add to the challenges. To overcome these obstacles, leading financial services companies utilize Drift's live chat, online concierge experience, and personalized video follow-up to engage clients as soon as they visit their websites.

Creating a digital experience that meets customer expectations can be challenging for the manufacturing sector, and it can be difficult to deliver customer satisfaction at scale. Drift allows its manufacturing clients to connect with real-time conversations that provide content, expedite accounts, answer questions, and convert qualified buyers into leads.

CRO of Drift, Andrew Arocha, shared, "The manufacturing and financial services industries are the newest frontiers for Drift and the immediate results we've seen with customers is an indicator that conversational AI is applicable to every industry, especially with so much attention around GPT capabilities and use cases." He added, "The power of conversations opens the door for tremendous growth, which benefits our existing and new customers alike as we invest more heavily into these industries."

(Source – Cision PR Newswire)

About Drift

Drift is one of the leading conversational marketing, sales and service platforms that enables businesses to deliver more personalized and human buying experiences. By using its Conversation Cloud, companies can connect with customers in the right place, at the right time, and with the right conversation, powered by artificial intelligence. With over 5,000 customers, Drift has established itself as a market leader in the industry, helping businesses accelerate revenue and build lifelong customer relationships. The company is a unicorn led by Latino founders, dedicated to creating an enduring and transformative business that puts the customer at the center of everything it does.

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