Marketing Essentials

Account Based Execution

Contentgine | April 23, 2022

Contentgine®, the world leader in content-based marketing, today released its latest "Top 5 in 15" video episode, featuring the most popular software- defined wide area networking (SD-WAN) content analyzed by its Content Indication Platform (CIP). Exploring its vast business-to-business (B2B) library, syndicated by its Perpetual Engine®, Contentgine's CIP examined content consumption across more than 600 SD-WAN assets to determine the category leaders. ...

ABM Accounts

Merkle | September 01, 2020

Merkle, a data-driven performance marketing agency, introduced its collective of five industry-leading B2B companies. Merkle B2B is a strategic integration designed to deliver B2B brand creation and activation on a global scale, allowing marketers to enable end-to-end business marketing solutions. The new agency will combine more than a thousand artists, data scientists, media gurus, technologists and innovators who have already served more than one hundred B2B clients....

Flash Memory | August 03, 2020

Flash Memory Summit (FMS), the world’s premiere flash memory conference and exposition, today announced a strategic partnership with TechTarget (Nasdaq: TTGT), the global leader in B2B technology media and purchase intent data and services, to provide a digital extension of FMS content on TechTarget’s sites. FMS will be held as a virtual event on November 10-12, 2020. The new agreement broadens Flash Memory Summit’s relationship with TechTarget and significantly expands FMS&rsq...

Account Based Data

FlashCloud Intelligence | March 06, 2023

FlashCloud Intelligence, a prominent company offering Go-to-Market intelligence solutions, has recently introduced a new feature called Social Intent. This feature provides B2B sellers with buying intent signal data, enabling them to identify potential prospects discussing particular keywords or topics on social media. The Social Intent feature enables B2B sellers to identify potential prospects who have shown an interest in their products or services. By providing real-time ins...