Marketing Strategy Hub

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Marketing changes and evolves on a daily basis. We are here to assist you to stay ahead by providing you with marketing plans, tactics and tools that help you sell more. We are not an agency. In fact, companies that we work with have agencies and/or in-house marketing teams. We are strategic advisors that focus on business outcomes, not marketing KPIs that no one cares about.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ZOOMINFO INVESTS $575 MILLION IN CHORUS.AI AS ARTIFICIAL INTELLIGENCE SHAKES UP THE SALES SECTOR

ZoomInfo, Chorus.ai | July 17, 2021

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ZoomInfo announced this morning that it will pay $575 million for the conversational sales intelligence platform Chorus.ai. According to Yahoo Finance, ZoomInfo shares are flat in premarket trade following the announcement. Chorus' market is sales intelligence, which utilises AI to "listen" to sales conversations in order to improve relationships between salespeople and customers. ZoomInfo is well recognised for delivering consumer information, thus the purchase sign...

Read More

ACCOUNT BASED ADVERTISING

6SENSE HONORED IN 2022 MARTECH BREAKTHROUGH AWARDS FOR OUTSTANDING MARKETING, ADVERTISING, AND SALES TECHNOLOGY

6sense | August 12, 2022

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6sense, the leading platform for B2B organizations generating predictable revenue, today announced that its 6sense Revenue AI™ platform has been selected as the winner of the "Best Lead Management Solution" award in the fifth annual MarTech Breakthrough Awards. 6sense Revenue AI™ offers a holistic solution that combines software with AI and machine learning, the rich use of data, and access to real-time insights and analytics. By applying advanced AI, big dat...

Read More

ACCOUNT BASED DATA

WITH GROUNDBREAKING NEW CONSULTATIVE PROGRAM, ROLLWORKS HELPS B2B COMPANIES EXPEDITE TIME TO VALUE FOR ACCOUNT-BASED MARKETING

RollWorks | July 08, 2022

news image

Account-based marketing platform RollWorks, a division of NextRoll, today launched Accelerate, a unique program that takes a hyper-prescriptive consultative approach toward helping B2B companies strengthen alignment between go-to-market teams and revenue growth. Created to help businesses take a planned and measured approach to maximize investments in account-based programs, Accelerate includes a proprietary set of programmed steps and outcomes that support an organization's b...

Read More

BUYER INTENT DATA

SENDOSO LAUNCHES FREEMIUM EGIFTING OFFERING AHEAD OF THE HOLIDAYS

Sendoso | November 30, 2022

news image

Sendoso, the leader in delivering branded, B2B experiences through gifting, today announced the launch of Sendoso Express, the company’s first eGifting offering that's free to sign up. With no contracts, no subscriptions, and no user fee required, Sendoso Express enables small and midsize businesses with a freemium eGifting solution to easily make an impression, open doors, and add that special touch to any communication over the holidays and beyond. With the expansive a...

Read More
news image

ZOOMINFO INVESTS $575 MILLION IN CHORUS.AI AS ARTIFICIAL INTELLIGENCE SHAKES UP THE SALES SECTOR

ZoomInfo, Chorus.ai | July 17, 2021

ZoomInfo announced this morning that it will pay $575 million for the conversational sales intelligence platform Chorus.ai. According to Yahoo Finance, ZoomInfo shares are flat in premarket trade following the announcement. Chorus' market is sales intelligence, which utilises AI to "listen" to sales conversations in order to improve relationships between salespeople and customers. ZoomInfo is well recognised for delivering consumer information, thus the purchase sign...

Read More
news image

ACCOUNT BASED ADVERTISING

6SENSE HONORED IN 2022 MARTECH BREAKTHROUGH AWARDS FOR OUTSTANDING MARKETING, ADVERTISING, AND SALES TECHNOLOGY

6sense | August 12, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced that its 6sense Revenue AI™ platform has been selected as the winner of the "Best Lead Management Solution" award in the fifth annual MarTech Breakthrough Awards. 6sense Revenue AI™ offers a holistic solution that combines software with AI and machine learning, the rich use of data, and access to real-time insights and analytics. By applying advanced AI, big dat...

Read More
news image

ACCOUNT BASED DATA

WITH GROUNDBREAKING NEW CONSULTATIVE PROGRAM, ROLLWORKS HELPS B2B COMPANIES EXPEDITE TIME TO VALUE FOR ACCOUNT-BASED MARKETING

RollWorks | July 08, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today launched Accelerate, a unique program that takes a hyper-prescriptive consultative approach toward helping B2B companies strengthen alignment between go-to-market teams and revenue growth. Created to help businesses take a planned and measured approach to maximize investments in account-based programs, Accelerate includes a proprietary set of programmed steps and outcomes that support an organization's b...

Read More
news image

BUYER INTENT DATA

SENDOSO LAUNCHES FREEMIUM EGIFTING OFFERING AHEAD OF THE HOLIDAYS

Sendoso | November 30, 2022

Sendoso, the leader in delivering branded, B2B experiences through gifting, today announced the launch of Sendoso Express, the company’s first eGifting offering that's free to sign up. With no contracts, no subscriptions, and no user fee required, Sendoso Express enables small and midsize businesses with a freemium eGifting solution to easily make an impression, open doors, and add that special touch to any communication over the holidays and beyond. With the expansive a...

Read More