Marketing Strategy Hub

ABM Accounts

CMSWire | November 02, 2023

HubSpot, Inc. (NYSE: HUBS), the customer platform for scaling businesses, announced today that it has entered into a definitive agreement to acquire Clearbit, a top B2B data provider, to help HubSpot customers grow with industry-leading customer intelligence. Real-time, unified data is at the core of the HubSpot c...

Buyer Intent Data

Inbox Insight, Bombora | October 14, 2022

Companies seeking to amplify the impact of their thought leadership should look to Bombora’s Planning and Measurement Suite. That’s the word from leading demand-generation specialist Inbox Insight, which used the Suite to help its customer figure out which members of its database were likeliest to convert — and experienced great success. Inbox Insight’s customer — an AI-powered search, discovery and recommendation engine solution provider — want...

SurveyMonkey | June 08, 2020

SurveyMonkey Merges CX Platforms. SurveyMonkey’s two CX platforms, GetFeedback and Usabilla, focus on analyzing buyer feedback to improve the customer experience.

Account Based Data

6sense, ON24 | September 01, 2022

6sense, a leading sales and marketing technology company, is using ON24 (NYSE: ONTF) digital experiences to engage more customers and drive new business. With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects. Since partnering with ON24, 6sense has delivered digital experiences that significantly exceeded ROI expectations, improving productivity and generating millions in new pipeline. “ON24...