Marketing Strategy Hub

xiQ, Inc | July 14, 2020

xiQ, the leading Account-Based Marketing (ABM) platform and pioneer of Personality-Driven Engagement (PDE), earns a total of 5 badges in the ABM category on G2. xiQ's commitment to empowering B2B professionals with the best-in-class Account-Based Sales. xiQ's recognition in these categories is purely based on authenticated client reviews provided by xiQ's reputable enterprise customers who have taken time to complete G2's extensive review questionnaire. Companies are starting to ...

CORE ABM

Madison Logic | June 30, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received the 2022 Great Place to Work Certification in the U.S., EMEA and APAC. This certification across all regions Madison Logic currently operates in reflects its continued dedication to creating a supportive and flexible work environment that positively resonates with employees and enables them to best deliver for customers. The prestigious Great Places to Work award is b...

CORE ABM

Optimizely | December 27, 2021

Today, Optimizely, leading digital experience platform (DXP) provider, announced it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows these two industry-leading products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers. The integration makes use of the B2B Commerce Cloud as a headless commerce API to...

ABM ACCOUNTS

ZoomInfo | September 02, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, announced that it now delivers insights into the technology solutions used by more than 30 million companies, allowing customers to more accurately target their sales and marketing campaigns. Companies can use this technographic data to research whether a prospective buyer uses competing or complementary products and to understand an account’s technical maturity. ZoomInfo’s ...