MarketPoint

Account Based Data

Emplifi | July 06, 2023

Emplifi, a leading unified customer engagement platform, today announced that TMC, a global, integrated media company, has named Emplifi CX Cloud and Emplifi AI Composer as the 2023 Contact Center Technology Award winners, presented by CUSTOMER Magazine. “The modern consumer is digital always and social first. That’s why Emplifi’s mission is to provide brands with the tools they need to make authentic connections with their customers consistently and at scale a...

Account Based Advertising

RollWorks | August 12, 2022

RollWorks is bringing ABM to INBOUND! Today, the account-based marketing (ABM) platform and division of NextRoll celebrated its powerful partnership with HubSpot and announced its presence at HubSpot INBOUND® 22, September 6-9, 2022, in Boston. RollWorks has 16 inspiring sessions designed to help B2B teams ABMify their inbound strategies, as well as the first ever ABM Lounge. "We're excited to have such a strong presence at INBOUND this year, which reflects our market...

Core ABM

LookinLA | November 08, 2021

Companies struggling with marketing outcomes can stop throwing spaghetti at the wall, and random targets, by deploying more effective marketing backed by the strategic, data-driven and highly-specified approach of account-based marketing (ABM). ABM narrows marketing to individuals most likely to convert by finely-tuning targeting on better-identified customers. As a result conversion and revenues skyrocket. LookinLA, one of California's fastest-growing marketing firms, announc...

Bestmediainfo | July 27, 2020

Media tech entity Fork Media Group announced the launch of ContextAds, a programmatic platform to enable marketers adopt a holistic approach towards digital advertising. Having delivered more than 1,000 brand campaigns through the managed service route, the programmatic platform of ContextAds is an enhancement to the digital advertising offering of Fork Media Group....