MarketPoint is a marketing consulting firm providing honest, insightful and effective brand and marketing services for clients in the Business-to-Business, Education and Non-profit sectors. We empower clients to better define who they are and communicate that essence more effectively. And we do it all in plain English, providing usable information and insights in a simple, jargon-free way. Services include market research, brand definition, organizational positioning, development of marketing plans, product launches, market segmentation, message mapping, and communications management. We help clients understand their marketplace, product managers penetrate markets, leadership teams become brand champions, and employees live the brand. A sample of the firm’s clients includes Minibar Systems, Inc., Macmillan/McGraw-Hill, Pearson Education, CitiFinancial, Fannie Mae, McCormick & Company, Prometric, The National Archives, STUDIOS Architecture, the New York City Department of Environmental Protection, Harford Community College, and Wolf Trap Foundation for the Performing Arts.

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Account Based Data

FIVE9 EXPANDS PARTNERSHIP WITH INVOCA TO PROVIDE DEEPER INSIGHT INTO CUSTOMER JOURNEYS

Business Wire | March 27, 2023

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Five9, Inc. (NASDAQ: FIVN), a leading provider of the Intelligent CX Platform and Invoca, a cloud leader in AI conversation intelligence, today announced that they have expanded their strategic partnership to deliver a solution that enables deeper insight into real-time data throughout the entire customer journey and brings the contact center and the marketing teams closer together to enable more “fluid” CX. This customized solution called PreSense, combines the powe...

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Account Based Data

ZOOMINFO INCREASES COMPANY DATA COVERAGE TO MORE THAN 100 MILLION BUSINESSES

ZoomInfo | August 22, 2022

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ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced it has nearly tripled its company coverage in the past year, making more than 100 million businesses available to all customers through continued investment in data acquisition, machine learning, and enhanced location-based data matching technologies. Company data is a foundational asset of ZoomInfo’s software platform, which helps businesses find their next custom...

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Core ABM

MRP ANNOUNCES THE APPOINTMENT OF CHRISTOPHER RACK AS CEO

PR Newswire | May 12, 2023

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MRP, a leading provider of account-based technology and solutions, today announced Christopher Rack's appointment as its Chief Executive Officer (CEO). Chris will report directly to Seamus Keating, CEO of publicly-listed parent company FD Technologies. Chris joins MRP with 16 years of B2B sales and marketing technology experience, leading teams in high-growth organizations and helping clients successfully navigate complex and constantly changing business environments. Chris ...

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ABM Accounts

THIS SUMMER, CHATFUNNELS WILL HOST THE FIRST-EVER ACCOUNT-BASED ENGAGEMENT SUMMIT

ChatFunnels | July 16, 2021

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ChatFunnels, the premier conversational marketing platform, has announced that the first-ever Account-Based Engagement Summit will be held on August 11th, 2021. The Summit will be a one-day virtual event with 30+ of the industry's top sales, marketing, and revenue executives debating a vital cutting-edge strategy: account-based engagement. To remain competitive, sales and marketing professionals must adopt the tried-and-true technique of account-based engagement, which this co...

Read More
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Account Based Data

FIVE9 EXPANDS PARTNERSHIP WITH INVOCA TO PROVIDE DEEPER INSIGHT INTO CUSTOMER JOURNEYS

Business Wire | March 27, 2023

Five9, Inc. (NASDAQ: FIVN), a leading provider of the Intelligent CX Platform and Invoca, a cloud leader in AI conversation intelligence, today announced that they have expanded their strategic partnership to deliver a solution that enables deeper insight into real-time data throughout the entire customer journey and brings the contact center and the marketing teams closer together to enable more “fluid” CX. This customized solution called PreSense, combines the powe...

Read More
news image

Account Based Data

ZOOMINFO INCREASES COMPANY DATA COVERAGE TO MORE THAN 100 MILLION BUSINESSES

ZoomInfo | August 22, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced it has nearly tripled its company coverage in the past year, making more than 100 million businesses available to all customers through continued investment in data acquisition, machine learning, and enhanced location-based data matching technologies. Company data is a foundational asset of ZoomInfo’s software platform, which helps businesses find their next custom...

Read More
news image

Core ABM

MRP ANNOUNCES THE APPOINTMENT OF CHRISTOPHER RACK AS CEO

PR Newswire | May 12, 2023

MRP, a leading provider of account-based technology and solutions, today announced Christopher Rack's appointment as its Chief Executive Officer (CEO). Chris will report directly to Seamus Keating, CEO of publicly-listed parent company FD Technologies. Chris joins MRP with 16 years of B2B sales and marketing technology experience, leading teams in high-growth organizations and helping clients successfully navigate complex and constantly changing business environments. Chris ...

Read More
news image

ABM Accounts

THIS SUMMER, CHATFUNNELS WILL HOST THE FIRST-EVER ACCOUNT-BASED ENGAGEMENT SUMMIT

ChatFunnels | July 16, 2021

ChatFunnels, the premier conversational marketing platform, has announced that the first-ever Account-Based Engagement Summit will be held on August 11th, 2021. The Summit will be a one-day virtual event with 30+ of the industry's top sales, marketing, and revenue executives debating a vital cutting-edge strategy: account-based engagement. To remain competitive, sales and marketing professionals must adopt the tried-and-true technique of account-based engagement, which this co...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us