MINTIGO

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At Mintigo, we believe in the power of data science to revolutionize marketing. Data for marketing is like GPS for driving – in the past, finding the fastest route required planning and making the right decisions at each and every turn. Today, we simply let our GPS find our optimal route to our destination based on speed, traffic and road conditions. At Mintigo we are building the ultimate “GPS for marketers”. Mintigo’s Predictive Marketing Platform empowers marketers to be successful and get the results they want…every time. It helps marketers drive better marketing and find the fastest route to revenue.

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BUYER INTENT DATA

SEMCASTING UNVEILS EMPLOYEE-BASED TITLE TARGETING

Semcasting | September 18, 2021

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Semcasting Inc., an advanced IP audience targeting company, released an Employee-Based Title Targeting tool for its Audience Designer (ADS) Data Center, allowing marketers to identify employee titles, seniority and interests for enhanced targeting campaigns. Employee-Based Title Targeting combines natural-language processing and the automated classification of Semcasting’s 74 million customer profiles to break contacts down individually by title, role and experience to pre-q...

Read More

ACCOUNT-BASED ADVERTISING

BY 2026, THE MARKET FOR ACCOUNT-BASED ADVERTISING SOFTWARE IS EXPECTED TO GROW SUBSTANTIALLY | TERMINUS SOFTWARE, METADATA, AND 6SENSE

Advance Market Analytics | June 29, 2021

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Account-Based Marketing Application Inclusive Research by Size Of the organisation (SMEs, Large Enterprises), Industry Vertical (Media, Telecommunications, and IT, BFSI, Retail, and ecommerce, Healthcare & Life Sciences, Automotive as well as Manufacturing, Public and Government Sector, Others), Deployment (On premises, Cloud), Methods (Targeting IP address, On boarding offline databases, Targeting social media profiles) Global Market Forecast to 2025 - Players and Location. T...

Read More

BUYER INTENT DATA

#BII21 HIGHLIGHTS A RENEWING FOCUS ON BUYER-CENTRIC STRATEGIES, THE IMPORTANCE OF INTENT DATA IN ACCOUNT EXPERIENCES, AND PERSONALIZATION

Demand Gen Report | July 30, 2021

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In current B2B, data models and buyer centricity have taken centre stage, with many firms relying on their databases to deliver insights into critical accounts for effective strategy development. Companies are also depending on signal data and account intelligence insights to create compelling advertisements that address the pain points of purchasers. The Buyer's Data & Intelligence Series for 2021, hosted by Demand Gen Report, looked at B2B's increasing emphasis on bu...

Read More

FORRESTER DECLARED CONFERENCE AGENDA AND KEYNOTE SPEAKER FOR SUMMIT ASIA PACIFIC 2020

Forrester | August 12, 2020

news image

Forrester (Nasdaq: FORR) today announced the conference agenda and guest keynote speaker for Summit Asia Pacific 2020, which will be held virtually from September 1-2, 2020. Featuring more than 40 sessions, Summit Asia Pacific 2020 is the must-attend event for B2B & B2C marketing and CX leaders looking to align organizational priorities and grow revenue in this unprecedented business environment. Growing revenue and improving CX remain top priorities for business leaders in Asia Pacific. Pac...

Read More

BUYER INTENT DATA

Semcasting | September 18, 2021

news image

SEMCASTING UNVEILS EMPLOYEE-BASED TITLE TARGETING

Semcasting Inc., an advanced IP audience targeting company, released an Employee-Based Title Targeting tool for its Audience Designer (ADS) Data Center, allowing marketers to identify employee titles, seniority and interests for enhanced targeting campaigns. Employee-Based Title Targeting combines natural-language processing and the automated classification of Semcasting’s 74 million customer profiles to break contacts down individually by title, role and experience to pre-q...

Read More

ACCOUNT-BASED ADVERTISING

Advance Market Analytics | June 29, 2021

news image

BY 2026, THE MARKET FOR ACCOUNT-BASED ADVERTISING SOFTWARE IS EXPECTED TO GROW SUBSTANTIALLY | TERMINUS SOFTWARE, METADATA, AND 6SENSE

Account-Based Marketing Application Inclusive Research by Size Of the organisation (SMEs, Large Enterprises), Industry Vertical (Media, Telecommunications, and IT, BFSI, Retail, and ecommerce, Healthcare & Life Sciences, Automotive as well as Manufacturing, Public and Government Sector, Others), Deployment (On premises, Cloud), Methods (Targeting IP address, On boarding offline databases, Targeting social media profiles) Global Market Forecast to 2025 - Players and Location. T...

Read More

BUYER INTENT DATA

Demand Gen Report | July 30, 2021

news image

#BII21 HIGHLIGHTS A RENEWING FOCUS ON BUYER-CENTRIC STRATEGIES, THE IMPORTANCE OF INTENT DATA IN ACCOUNT EXPERIENCES, AND PERSONALIZATION

In current B2B, data models and buyer centricity have taken centre stage, with many firms relying on their databases to deliver insights into critical accounts for effective strategy development. Companies are also depending on signal data and account intelligence insights to create compelling advertisements that address the pain points of purchasers. The Buyer's Data & Intelligence Series for 2021, hosted by Demand Gen Report, looked at B2B's increasing emphasis on bu...

Read More

Forrester | August 12, 2020

news image

FORRESTER DECLARED CONFERENCE AGENDA AND KEYNOTE SPEAKER FOR SUMMIT ASIA PACIFIC 2020

Forrester (Nasdaq: FORR) today announced the conference agenda and guest keynote speaker for Summit Asia Pacific 2020, which will be held virtually from September 1-2, 2020. Featuring more than 40 sessions, Summit Asia Pacific 2020 is the must-attend event for B2B & B2C marketing and CX leaders looking to align organizational priorities and grow revenue in this unprecedented business environment. Growing revenue and improving CX remain top priorities for business leaders in Asia Pacific. Pac...

Read More