Mintigo Launches Predictive Audiences: AI-Empowered ABM for Marketo

Mintigo, the leader of predictive marketing and sales technology, today announced the launch of Mintigo Predictive Audiences. Powered by artificial intelligence (AI), this solution allows customers of Marketo Inc., the leading provider of engagement marketing technology, to maximize their return from Account-based Marketing (ABM) investment.Users of this new product will be able to access and target high-quality audiences generated with real-time first and third-party data. This solution addresses a pressing need for marketers -- discovering top accounts and gaining actionable, meaningful insights they can use to segment their account lists. Mintigo Predictive Audiences is an easy-to-use platform catering to small and growing companies seeking to drive greater returns from ABM.In 2017, Mintigo was selected as one of Marketo's five inaugural partners of the Accelerate program. Mintigo Predictive Audiences integrates seamlessly and deeply with two of Marketo's key products: Marketo Engagement Platform and Marketo ABM. Marketers leveraging these integrations can run end-to-end ABM seamlessly through the connected systems. For growing companies, this product offering provides a quick start to ABM. With the ability to select the right audiences based on holistic data and algorithmic predictions, marketers will be able to see a significant lift from their ABM efforts.