Modus Keen

Account Based Data

Hinduja Global Solutions | July 26, 2022

Hinduja Global Solutions (HGS) (listed in BSE & NSE), a digital-led CX transformation leader for the world's most admired brands, recently commissioned a customer experience (CX) survey highlighting opportunities in the space. A total of 1,000 C-suite decisionmakers from top companies in sectors such as retail & commerce, banking & financial, and technology & media were surveyed on their perceptions and activations around customer experience. Execs Larg...

ABM Accounts

Demandbase | July 20, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the market's first unified sales intelligence and account engagement platform that's directly integrated into CRM where sellers spend most of their time. Built to deliver true Account Intelligence in a single view, this new integrated capability brings together first-party and behavioral data from Demandbase ABX Cloud and third-party data (firmographics, technographics, contact data, and news & social insights...

Account Based Data

Sendoso | October 06, 2022

Sendoso, the leader in delivering branded, B2B experiences through gifting, today announced the opening of its new fulfillment center in Dublin, Ireland, furthering the company’s commitment to European customers and enhancing its foothold on the global market. The Dublin fulfillment center will ensure better distribution across European Union countries and, combined with its existing fulfillment center in the U.K. and its growing roster of local vendor partnerships, further expand Sendoso&...

Account Based Data

Bidtellect, Bombora | January 20, 2023

Bidtellect, one of the leading demand-side platform and advertising technology firms, and Bombora, the pioneer in B2B intent data, recently collaborated with a financial services client to compare the effectiveness of contextual targeting and behavioral targeting in a head-to-head campaign test. The results demonstrate the efficacy of context-sensitive, cookie-free technology as a performance aid rather than a cookie substitute. The objectives of the campaign were to direct user...